Don’t be deluded by online “success”
Does online success breed more online success? It depends, says Web Psychologist Graham Jones
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.
Viral web activity depends on understanding people
There are days on the web when things just go crazy. Some blog post just gets tons of attention or a Tweet gets re-tweeted a gazillion times or a YouTube video is watched by millions in minutes. It is a distant dream of most website owners to get such notoriety. …
Women know less about politics than men – and that is important if you want to build a great web business
Women know less about politics than men, which provides an important lesson for website owners.
Ebooks? Websites? People still love printed documents
Printed material is still useful to people, even teenagers. People love print and use it for different purposes to digital content.
Imagine this – your website is a huge success
Trigger your website visitor’s imagination and you can get them to perceive your website differently
You only need an average website
Human beings average things out when they look at them. We do not perceive the details, which means that much web design could be wasted.
Blogging is a winner and a loser for your website
Blogging may bring you lots more traffic; but is it the right traffic?
Mobile generation are actually couch potatoes
New research shows that most shopping from mobile phones is done in the home, rather than “on the go”
Social networks could be the worst place to advertise
Social network advertising is popular, however research suggests it may work against advertisers due to psychological framing effects
Social pressure can change online behaviour
People do what other people do, so you can use social sites to create pressure to buy your products and services
Get your customers to pay in advance, they will enjoy it
Get your customers to pay in advance. They will enjoy your products more this way.
It’s official: Internet Addiction DOES NOT exist
Internet Addiction does not exist and should not be a subject for further study, says the American Psychiatric Association
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Facebook is for older people
Facebook attracts older narcissists whereas Twitter attracts younger ones.