Social networks could be the worst place to advertise
Social network advertising is popular, however research suggests it may work against advertisers due to psychological framing effects
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Social pressure can change online behaviour
People do what other people do, so you can use social sites to create pressure to buy your products and services
Get your customers to pay in advance, they will enjoy it
Get your customers to pay in advance. They will enjoy your products more this way.
It’s official: Internet Addiction DOES NOT exist
Internet Addiction does not exist and should not be a subject for further study, says the American Psychiatric Association
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Facebook is for older people
Facebook attracts older narcissists whereas Twitter attracts younger ones.
Get to know your customers first, connect with social networks second
Relationships are weakened by social media use in relationships that are new. But the same is not true for established relationships.
Forget Googling yourself, check your Facebook profile
Checking your own Facebook profile can raise your self esteem. Check your Facebook profile regularly if you want to feel good about yourself.
People just expect you to respond to email
People turn to email as second nature these days. They expect you to respond and monitor all incoming channels.
You have to believe in your website
If you are a true believer in the power or your website, you will do well online. Research shows true believers succeed.
Email is wasting your time – enter the new Gmail
Email wastes almost two hours every day. Enter a new way of emailing with the new Gmail, launching soon to replace your inbox
Why we all need an Internet Routine
Routine appears to be important in success. If we want online success in our business it largely depends on routine and good habits.
Facebook marketing depends on your offline presence
Facebook only seems to work for well-known businesses. This suggests that offline branding is important in online recognition.
Reports of the death of the High Street are premature
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.
We are at a social media tipping point online
Social media and social networking have now matured and people are now settling down to use what works. And that will surprise many people.