Facebook marketing depends on your offline presence
Facebook only seems to work for well-known businesses. This suggests that offline branding is important in online recognition.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Reports of the death of the High Street are premature
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.
We are at a social media tipping point online
Social media and social networking have now matured and people are now settling down to use what works. And that will surprise many people.
Does the web favour the most intelligent people?
Intelligence is related to our ability to avoid distractions. With so much distraction online does the web favour the intelligent?
Woolwich videos go viral – but why?
Woolwich videos of the machete attack have been watched by hundreds of thousands of people; but why? Emotional contagion.
Apple, Google, Starbucks – what we “feel” matters most
Brands like Apple, Google and Starbucks could face more than financial trouble according to new psychological research.
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
Trigger basic instincts to connect with web visitors
Basic instincts still prevail online. Show people pictures of food and they’ll connect with you, for instance.
Follow fewer people on Twitter to have more impact
The friend paradox means that you are unlikely to spot significant things on Twitter, unless you follow fewer people.
The pronouns you use on your website matter
Most websites use “we” a lot, but that could have significant implications for user engagement. Focus less on yourself and more on the reader.
Don’t believe everything you hear about the Internet
Internet facts might not be facts at all. Only testing in your specific circumstances will tell you what you need to do for your business online.
Google confirmation: forget SEO
Google confirms the most important aspects of getting yourself noticed is concentrating on people. Focus on human activity, not search engine activity they say.
Content is more important than style
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
Don’t blame Twitter for bad business
Twitter is not to blame for the financial meltdown following the AP fake Tweeet. It is bad business practice that is the culprit.
Twitter study reveals hidden depths in 140 characters
Twitter study reveals that following a Twitter stream can be educational and provides an opportunity to learn and be involved