How to increase online customer satisfaction
Reminding people of what they might have bought reduces customer satisfaction. Online, you need to avoid reminders of what might have been.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Your online customers don’t set prices the same way as you
Internet shoppers take into account the total cost of an item, rather than just its benefits, research says
Lady Thatcher gave you the Internet
Baroness Margaret Thatcher will be remembered in totally different ways. Some people believe she was tremendous and delivered the massive change this country needed. Others believe she led to division and the smashing up of industries and associated communities. If you have been watching the myriad of TV tributes over …
Your past is your present online
What you said in the past lived in the past. But what you published online is as live today as it was back then.And you may regret some things.
Online advertising needs to be boring to succeed
Online advertising gets very little click through. That’s because it tries too hard to be different.
Facebook faces frustrating future
Facebook is thriving with more users than any other website. But it also faces massive amounts of negative
What comes next after mobile?
Is your business ready for the next stage of mobile? It will come sooner than you think.
Would you ask your website visitors a question?
Questions can be very useful headlines on websites. They engage people more than instructions or simple statements, don’t they?
Web pages can now provide subliminal advertising
The Association Providing Regular Invisible Likeability announced this initiative today, 1st April.
Perception is not reality in world of social media
Social media activity by businesses is relatively low. However, they claim that social media is effective, without any actual evidence to back that up.
Why you need a woman to run your website
Women make better decisions than men because they take into account more variables and seek cooperation more than conflict. In the online collaborative world this will be an advantage.
Google is helping you make poor decisions
Faced with too many options people search more and then find rare events and items making them think these are real possibilities for themselves.
What time of day should you use the Internet?
People vary in their ability to perform well at different times of the day. So, what time of day is best for you to use the Internet?
What George Osborne can teach you about web readability
People read websites by skimming, but this can reduce engagement so you need to discourage it by not having subheads and so on.