Apple, Google, Starbucks – what we “feel” matters most
Brands like Apple, Google and Starbucks could face more than financial trouble according to new psychological research.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
Trigger basic instincts to connect with web visitors
Basic instincts still prevail online. Show people pictures of food and they’ll connect with you, for instance.
Follow fewer people on Twitter to have more impact
The friend paradox means that you are unlikely to spot significant things on Twitter, unless you follow fewer people.
The pronouns you use on your website matter
Most websites use “we” a lot, but that could have significant implications for user engagement. Focus less on yourself and more on the reader.
Don’t believe everything you hear about the Internet
Internet facts might not be facts at all. Only testing in your specific circumstances will tell you what you need to do for your business online.
Google confirmation: forget SEO
Google confirms the most important aspects of getting yourself noticed is concentrating on people. Focus on human activity, not search engine activity they say.
Content is more important than style
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
Don’t blame Twitter for bad business
Twitter is not to blame for the financial meltdown following the AP fake Tweeet. It is bad business practice that is the culprit.
Twitter study reveals hidden depths in 140 characters
Twitter study reveals that following a Twitter stream can be educational and provides an opportunity to learn and be involved
Boston Marathon Explosion – the Internet response
Boston Marathon Explosion coverage on the Internet demonstrates how caring and supportive people are and how well the Internet responds in crisis
Too much social media could be bad for relationships
Social media is thought to be good for extending relationships. However research shows it can be bad for your relationships
Music study shows why your customers buy things
Getting people to buy your products is simple – trigger their nucleus accumbens, part of the brain’s basic circuitry.
How to increase online customer satisfaction
Reminding people of what they might have bought reduces customer satisfaction. Online, you need to avoid reminders of what might have been.
Your online customers don’t set prices the same way as you
Internet shoppers take into account the total cost of an item, rather than just its benefits, research says