Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
What time of day should you use the Internet?
People vary in their ability to perform well at different times of the day. So, what time of day is best for you to use the Internet?
What George Osborne can teach you about web readability
People read websites by skimming, but this can reduce engagement so you need to discourage it by not having subheads and so on.
People want real web content
There is plenty of web content you can copy. But research shows people prefer originality over availability.
Traditional media rule our online activities
The biggest proportion of activity on Twitter is about TV programmes. Newspaper websites are amongst the most popular. Traditional media rule.
Stop thinking and you will boost your web presence
Cognitive activities are getting in the way of website owners. Thinking prevents the creativity needed to blog, for instance.
Microsoft study reveals content confusion
Microsoft study on content multitasking reveals a problem caused by the Internet. We cannot multitask.
Why your SEO expert is wrong about link text
How do you get people to click on links? Tell them to do it…!
The iPad generation is older than you think
Tablets like the iPads are being taken up in large numbers by older generations. That is changing the demographics of your website.
Google does bad by doing good
Google is proposing a new system for ranking online merchants and stores. But will the new system favour Google’s own shopping network?
Don’t believe everything you read on Twitter
Twitter is a poor predictor of public opinion yet a good predictor of company performance.
Women rule the Internet
Women are in charge of the Internet because they represent more of the actual usage of online services.
What side of a web page should you place pictures?
Web page placement of pictures can enhance your ability to get your message across. Picture position should match our concept of time.
People love reading – so get writing…!
Written articles bring businesses more ROI than video or other forms of online content. Research shows that writing articles is the best web strategy.
Is your website “tip-of-the-tongue”…?
People will soon forget your website if you don’t keep promoting it. You need to be “in the face” if your audience.