Point people to the right place on your web page
Web pages that include arrows to direct visitors around are less likely to succeed than those that include human fingers or eyes to do the same task.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Websites should appeal to individuals – i.e YOU…!
Web pages are assessed on 0.2 seconds. New research suggests that companies need to use those fractions of time to truly connect with visitors.
Improve your brain by meeting Facebook friends
Your brain will stay fit and young if you socialise more and you are physically active. Research shows that social people have younger looking brains.
Focus mostly on the middle to sell more online
If you want to sell more online place the that you want to sell most of in the middle. People almost always pick the centre product.
London Olympics will be Internet flop
The London 2012 Olympics is trying to control how people engage with the event, which ultimately will lead to negative publicity.
People do not like adverts
Excessive digital advertising annoys people. However, email advertising is acceptable and is the most preferred way of receiving digital messages.
Forget Myers-Briggs: all you need is Facebook
Checking Facebook alone is as good as those expensive occupational psychology profiles according to new research.
Attractive friends make you more popular online
Having attractive friends on social networks can make you more appealing to other people. If you want to extend your social influence only choose attractive friends.
Talk to Google to get better search results
Talking while searching can improve your results. Research shows that talking to yourself improves search activity.
You must laser target your website visitors
Neurological research suggests web design needs to be even more laser-focused on the precise needs of visitors. They decide in advance what to look at.
Website analytics could waste your time
Website analytics can provide vast amounts of data. Much of it is useless as it provides little information about visitor intentions.
Scarce products sell more in economic troubles
Scarce items are attractive. Restricting the numbers of items available leads to increased sales. This is even more vital in recessions.
Email is increasingly liked for business purposes
Email marketing is more important than ever these days. People are increasingly turning to email for business information.
Advertising on Google works offline too
Customers acquired through Google have a higher lifetime value than through other methods. Google advertising really pays off.
Buying from social networks could make you sad
Buying from social networks could make you sad. Consumerism leads to lower levels of happiness and less socialising.