Online trial software is often unfair
Trial software is often provided in full, then degrades to a “lite” version if no payment is made. But consumers perceive this as unfair.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
You want your customers to lie to you – really?
When customers lie to you they are more positive about the eventual outcome. So should you actively recruit customers who lie?
Google is forcing you to change your thinking
Google is introducing semantic search to its results pages. This means that the whole notion of keyword searching and SEO will disappear.
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
Do you suffer from website flu?
The way you present information on a website influences what people think. You need more bullet points.
Got a website or blog? Then behave like a publisher..!
Website owners are publishers – not marketers. Too many people think of websites as a marketing vehicle, yet in truth it is a publishing project.
The Web is Tangled by Deception
Deceptive advertisements are the most attractive ones to which we pay most attention. But they are also the fastest to be dismissed.
Write right to create positive emotions
The side of the keyboard which characters come from determines the degree to which we find the words positive. Write words from the right side of the keyboard and you make people feel more positive.
Social media profile pictures are more important than your text
Profile pictures on social media profiles are the main determinant of whether or not someone will follow you. Research shows that people judge you instantly from your profile picture.
People see what they want to see online
People can recognise words on web sites without reading them. It is all because of the priming effect of the desire to find those words.
Daydreaming is good for your online business
Day dreaming is good for your business because it helps increase social skills, thereby making the use of things like Facebook and Twitter work better in your company.
Running an online business leads to massive stress
People who run an online business could be suffering from significant amounts of stress without realising it. A new study of stressful occupations has some surprising results, but most people running an online business combine four of the top 10 stressful jobs into one single occupation. Running your own online …
Fear is not a motivation to buy
Experts tell you to focus on the fear. But fear freezes people and stops them buying. Research shows you should focus on pleasure.
How to leap ahead of the competition on Google
So, you have an extra day today because it is 29th February – a Leap Year. Brilliant. It means you can crack on with some work you wouldn’t otherwise have time for…! But what should you do? How can you maximise the value of these extra 24 hours? The answer …