Don’t make assumptions about your online audience
Online business owners often assume that different age groups use the Internet in different ways. But that assumption can be damaging.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Twitter impact is less significant than we think
The impact of Twitter is less significant than we think because most people who signed up for it don’t us it.
Sometimes SEO is stating the obvious
Search Engine Optimization is often seen as difficult. But research shows it is often merely obvious.
How to get boys to read more – buy a Kindle..!
The Amazon Kindle encourages boys to read more and also provides a means of reading material anonymously.
Online trial software is often unfair
Trial software is often provided in full, then degrades to a “lite” version if no payment is made. But consumers perceive this as unfair.
You want your customers to lie to you – really?
When customers lie to you they are more positive about the eventual outcome. So should you actively recruit customers who lie?
Google is forcing you to change your thinking
Google is introducing semantic search to its results pages. This means that the whole notion of keyword searching and SEO will disappear.
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
Print this page if you want to remember it
We appear to remember less when we read it on screen if the context is not set properly. When we read things in print we tend to be able to remember them more easily.
Do you suffer from website flu?
The way you present information on a website influences what people think. You need more bullet points.
Got a website or blog? Then behave like a publisher..!
Website owners are publishers – not marketers. Too many people think of websites as a marketing vehicle, yet in truth it is a publishing project.
The Web is Tangled by Deception
Deceptive advertisements are the most attractive ones to which we pay most attention. But they are also the fastest to be dismissed.
Write right to create positive emotions
The side of the keyboard which characters come from determines the degree to which we find the words positive. Write words from the right side of the keyboard and you make people feel more positive.
Social media profile pictures are more important than your text
Profile pictures on social media profiles are the main determinant of whether or not someone will follow you. Research shows that people judge you instantly from your profile picture.
People see what they want to see online
People can recognise words on web sites without reading them. It is all because of the priming effect of the desire to find those words.