Ebay spends tons of cash on pay per click marketing; they must do because last month they received more sponsored advert impressions than any other site – over three billion of them. And that’s almost ten times the amount Amazon saw. But Ebay may not be laughing all the way … Read more
Do you want your web site to be the very best it can be? Would you like to do something radically different that is so exciting and innovative that it gets your business noticed? Well, to do that you probably need to be some kind of genius. Well, take heart … Read more
An investigation by Computing Which? magazine suggests that social networking sites are not doing enough to protect children online. The survey found that children could easily be exposed to online bullying, pornography or predators through such sites. Most social networking sites simply allow anyone to join up with no checks … Read more
Who would have thought it? But in a few weeks time you will be able to promote your business on the Internet using your humble accounting software. Intuit, the makers of QuickBooks, have announced that their next upgraded product due out soon, will include the ability to link your products to … Read more
Early this morning I found myself on the Breakfast Show on BBC Radio Solent talking about “virtual pets”. They’ve come a long way since those early Tamagotchis! They had asked me to take part as I am an Internet Psychologist and they wanted the low down on the psychological implications … Read more
You can find many Internet “gurus” who will tell you that you can make a small fortune from running adverts on your web site from Google. The system is called AdSense and Google pays you for every person who clicks on one of the adverts. You’ll find people who claim … Read more
I’ve recently joined ExpertSources which is a web site for the media. You list your expertise and your media capabilities and registered journalists can hunt you down for comments or interviews. In the past week I’ve had two calls from the media – one for a women’s magazine and the other … Read more
If you sell things worldwide, you need to ensure that your web sites are localised to user behaviour in each country. For instance, people in the USA behave differently online than people in the UK. New research from ScanSafe shows that American Internet users are much more likely to use sites … Read more
In the past few days we’ve seen several announcements about online TV and movies. Amazon have launched a service to deliver films and TV programs online. Yesterday saw upgrades to the iPod to allow movies to be watched. AT&T earlier announced their online television service. The technology rush to use … Read more
I’ve just finished reading “Publish & Prosper” by DL Byron and Steve Broback. It is by far the best book on blogging I have read so far – and I’ve read a lot of books on blogging! This book shows what you need to consider when setting up a business … Read more
A new social shopping site is in beta test and already it looks set to redefine things for Internet retailers. Called Crowdstorm it allows shoppers to find out what is being sold, where, what’s good about it and so on. In other words shoppers can find out the best deals and … Read more
Microsoft has been developing a new search engine, it has called Microsoft Live in order to stave off the competition from Google and Yahoo. Microsoft Live follows quickly after the company revamped its MSN Search as a result of falling market share in the search arena. However, MSN Search failed … Read more
Each day I see on my Personalised Google Home Page a set of quotes. I noticed today that one is from Albert Einstein: “Not everything that can be counted counts and not everything that counts can be counted.” Now, each day I also get a ton of stuff from “gurus” … Read more
On September 11th 2001 I was on holiday with my wife Cathy and my son Elliot, who was nearly two years old at the time. We had been out to lunch and got back at just after 2pm. Elliot wanted to watch a video, so we switched on the TV … Read more
Chinese censors are tightening the rules about the distribution of news within China. According to The Times, news organisations, such as Reuters, mist first get their material approved by the Chinese authorities prior to distribution. Restricting access to news is fairly typical in authoritarian states or in countries running under … Read more
So, Intel has announced that 10% of its worldwide workforce – or 10,500 people – are to lose their jobs. The aim is to make the company more competitive and save money. In recent years, Intel’s main competitor, AMD, has been a real force to be reckoned with. However, what’s … Read more
Rupert Murdoch’s News International launched a free newspaper in London, called The London Paper. There are already several free newspapers handed out to commuters on the rail networks and on the streets. There is also a paid-for evening newspaper in London, the Evening Standard. Clearly News International wants a piece … Read more
Two new surveys have come my way in the last few days. One showed that less than 25% of all businesses offer their products and services for sale via the Internet. The other survey suggested that 71% of people buy goods and services online. Indeed, by 2010 in the UK … Read more
A study of teachers in the UK has confirmed the educational benefits of the Internet. The research has shown that the use of the Internet in the classroom helped all pupils, regardless of ability. Furthermore, teachers believe that the Internet has helped pupils gain better exam results. The reasons behind … Read more
Today is International Blogging Day. The idea is that it brings more of a high profile to blogging. Apparently we are all meant to link to five other blogs today so that we can spread the word of blogging. But there is more to it than this. If you are … Read more
