Online Shopping Is Not Like Retail

In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having the right offers in the right place. It is no coincidence that most supermarkets are … Read more

Internet dating helps online marketers

Research on Internet dating could help Internet marketers. The study, conducted at Queen’s University, Belfast, Northern Ireland, shows that people who use online dating sites attempt to present their real selves, rather than an idealised or false self. Earlier studies on the use of chat rooms showed that people who … Read more

Trust, relationships and the Internet

At the moment I’m in Orlando, Florida, USA, attending the annual convention of the National Speakers Association. There are 1,700 people here and much of the coffee-room chat is about maximising the use of the Internet for the speaking business. But one delegate, Mike Stewart (The Internet Audio Guy) said … Read more

Internet users are at an advantage

Yesterday I was running a workshop where we looked at the kinds of things that were essential for children. We came to the conclusion that there wasn’t much essential, except clean water, protection from the environment and a reasonable supply of food. However, when you ask children what’s essential they … Read more