Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Email marketing is often frowned upon; indeed with the constant rise in spam messages, people are wondering if email is a viable communications method at all. Some people have latched on to a recent report from Jupiter Research which suggests email is losing its effectiveness as a marketing method. However, …
Recruiters are using social networking sites in a rather predictable way. According to a survey by Career Builder, just over a quarter of companies are using or plan to use social networking sites to make hiring decisions. Apparently, potential employers say they wouldn’t give a job to someone who doesn’t …
According to researchers in California, using the Internet is good for the brain – particularly if you are middle aged. The research, due to be published in the American Journal of Geriatric Psychiatry, looked at the brains of people aged between 55 and 76 to see what impact surfing the …
One in five people are “chronic procrastinators” – and the rest of us aren’t much better. Putting things off until later is a common feature of many people’s daily lives – in fact we are rather good at procrastination. It’s all down to parenting styles and education systems. Over-controlling parents …
The Internet is about to have its own “credit crunch”. It’s not that the web is running out of money – far from it – but an altogether different problem, revealed by Facebook founder Mark Zuckerberg in an interview with Frankfurter Allgemeine Zeitung – a leading German national daily newspaper. …
There appears to be something of a competitive spirit in online social networks. It’s fostered by the fact that Facebook, LinkedIn and Ecademy (amongst others) reveal how many “friends” or “connections” you have. The theory is that you must be worth knowing if you have more connections and friends. Now, …
Ask most advertisers and they’ll tell you they are really trying to reach people around 25-35 years old. Why? Well, they are the people with most disposable income and most likely to spend money. True enough, it does depend on the product you are selling – few young people are …
The online auction giant eBay has announced 1,000 redundancies, shedding around 10% of its global workforce. At first sight you might think that eBay has been caught up in the world’s economic turmoil – but you’d be wrong. What eBay is doing is what most businesses ought to be doing, …
As I write this, the FTSE 100 has plummeted by more than 5% in a little over an hour and a half of trading. Things are not looking good on the stock market today. The panic is because traders are worried that UK-based savers will now take their money out …
A “one-man-band” blog has just been sold for a total of $15m. That’s right – a work-at-home blogger has been paid a whopping multimillion pound sum for his blog. Bankaholic – a blog about what banks are offering – has earned an up-front payment of $12.4m for the blog, with …
Everywhere you look there are headlines about the financial crisis spreading the globe. Which bank will collapse today, people are asking. Is my money safe? Should I shove it all under the mattress? Confidence has hit an all-time low and every business owner appears to be suffering. But yesterday, supermarket …
The UK’s Children’s Minister was launching the UK Council for Child Internet Safety (UKCCIS)yesterday. In essence, it seems a good idea, but as ever the politicians have failed to think deeply enough. We already have the Internet Watch Foundation and the NSPCC, which does significant amounts of work for children …
Narcissists are people who focus entirely on themselves; they also believe everyone else should focus their attention on them as well…! They are attention seekers who rarely develop any long-term relationships or any deep and meaningful relationships. The trouble is, they are frequently successful. Narcissists tend to be likeable, friendly …
Two new studies suggest that businesses need to be doing more on social networks. Indeed, most businesses appear to be ignoring social networks, believing them to be the preserve of students. However, a study by the brand strategy consultancy Cone has found that a whopping 93% of people want businesses …
For several years psychologists have known that just before we make a decision to move a muscle, say to move that mouse you have in your hand, or to type on your keyboard, there is a burst of subconscious brain activity. What appears to be happening is that all the …