Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
We’re only half-way through the week and we have seen enough headlines of impending doom to last us all a life time. Here are just a few of the things that have been brought to our attention in the past couple of days: Lehman Brothers collapses AIG gets rescued by …
Sir Tim Berners-Lee, the British inventor of the World Wide Web, spoke recently about his worries about certain parts of the Internet. He is concerned that the web has been used to spread disinformation; he is worried that we can trust some parts of the web when we shouldn’t. Today, …
Take a look at most of the material online about Internet marketing and you will find it is aimed at people doing “Internet marketing”. There are thousands of “Internet marketing” gurus all writing books they sell to each other. But there is a common thread to all the stuff you …
I’m back…! Did you notice I had been away? Or were you so busy, or so wrapped up in your own holidays you didn’t care? Well, I’ve been on an extended Summer break; I’ve spent lots of time with my son Elliot (aged 8) and I’ve also been thinking about …
More people than ever before are spending part of their day searching online. The latest research from the Pew Internet group has revealed that apart from email, it’s the most common thing we do online. Almost half of all people who go online each day engage in search. At first …
Researchers at McKinsey, the business analysts, have discovered that the initial enthusiasm there was for “Web 2.0” is now waning. In fact, far fewer businesses have taken up things like blogging and social networking than was predicted. As you can see from McKinsey’s own graph (above) on average only around …
How often do you check your email? When you install email software, such as Microsoft Outlook, it is set up to automatically check for new messages every 10 minutes. Few people change the default settings, so most people get used to emails popping into their inbox regularly throughout the day. …
Sometimes data comes along and you just have to go – “oh my goodness, how daft is that?”. Well, new research from search engine marketing specialists, iProspect, shows that the vast majority of online marketers appear to have forgotten there is a real world out there. That’s because this study …
A couple of years back, there was much talk about the increased use of online video, thanks to the launch of YouTube. Then along came video on the iPod and the BBC launched its iPlayer. The online video revolution, we were told, was upon us; soon, we were “reliably” informed …
Before the Internet came along there were two main ways of finding suitable suppliers for things we wanted to buy. If we knew we wanted something but didn’t know who to get it from, the first thing we used to do was ask a friend or colleague. And if they …
Today sees the launch of a brand new search engine, Cuil – and it’s an important development in the world of search. For a start it has been developed by a former Google engineers, plus it has a unique way of delivering results. As you can see from the screen …
Social networkers who form groups, clubs and the like, often worry that they are not getting enough participation. They point to the fact that even though many people may have registered, few take part. Indeed, there are social networking clubs and forums dedicated to helping club owners increase their participant …
Exposing your knowledge online is a principal way of doing business these days. The reason is that potential customers want to see what you are about; they want to experience you. In the past, they had to arrange a meeting with you – then you had to follow-up and it …
Internet marketers sometimes astound me. They seem to think the world starts and ends with Google. Everything they talk about is how to get to Number One on Google, or how to maximise your pay per click listings in Google AdWords, or the latest “buzz” on Page Rank. This is …
More evidence has been published which shows that big business has failed to grasp the value of the social web. Researchers at the University of Massachusetts discovered that the social web has not caught on in the big corporates. Technologies such as blogging appear to have passed them by. The …