Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Sometimes data comes along and you just have to go – “oh my goodness, how daft is that?”. Well, new research from search engine marketing specialists, iProspect, shows that the vast majority of online marketers appear to have forgotten there is a real world out there. That’s because this study …
A couple of years back, there was much talk about the increased use of online video, thanks to the launch of YouTube. Then along came video on the iPod and the BBC launched its iPlayer. The online video revolution, we were told, was upon us; soon, we were “reliably” informed …
Before the Internet came along there were two main ways of finding suitable suppliers for things we wanted to buy. If we knew we wanted something but didn’t know who to get it from, the first thing we used to do was ask a friend or colleague. And if they …
Today sees the launch of a brand new search engine, Cuil – and it’s an important development in the world of search. For a start it has been developed by a former Google engineers, plus it has a unique way of delivering results. As you can see from the screen …
Social networkers who form groups, clubs and the like, often worry that they are not getting enough participation. They point to the fact that even though many people may have registered, few take part. Indeed, there are social networking clubs and forums dedicated to helping club owners increase their participant …
Exposing your knowledge online is a principal way of doing business these days. The reason is that potential customers want to see what you are about; they want to experience you. In the past, they had to arrange a meeting with you – then you had to follow-up and it …
Internet marketers sometimes astound me. They seem to think the world starts and ends with Google. Everything they talk about is how to get to Number One on Google, or how to maximise your pay per click listings in Google AdWords, or the latest “buzz” on Page Rank. This is …
More evidence has been published which shows that big business has failed to grasp the value of the social web. Researchers at the University of Massachusetts discovered that the social web has not caught on in the big corporates. Technologies such as blogging appear to have passed them by. The …
Facebook is seeking a jury trial in the USA to get a German web site shut down. Shall I repeat that? It does sound stupid doesn’t it, but as various news services have reported, Facebook is taking the German site StudiVZ to court. In essence, StudiVZ is a German social …
Many web sites never get off the ground; the people setting them up often don’t want to go-ahead and publish because the site isn’t “quite ready”. Indeed, I met a chap a few months ago whose site was still “under construction” after two years of “development” and he was “almost …
There are few occasions when you buy a book and then read it from cover to cover in one sitting. But that’s just what’s happened to me..! Yesterday, I bought “ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income“. It’s written by Darren Rowse and Chris Garrett – two …
People love to see evidence that something or someone is what they claim to be. It’s all very well having a web site that points out you are the most brilliant expert in your field, but without any evidence your web site visitors will not believe you. One way, of …
When did you last visit a supermarket or a department store? Probably within the last week – most of us do. But did you find what you wanted the moment you walked in the store? Probably not. Either you knew roughly where the item you wanted would be and you …
The youth of today, eh? Just what are they coming to? They’re an opinionated self-assured bunch aren’t they? Today’s youngsters certainly seem a lot more confident than the teenagers I remember hanging out with. And as for comparing them to those quiet, shy youngsters of the 1940s, well, there is …
You never know where you are going to pick up tips about Internet marketing. Sometimes the soundest advice for running your web site comes not from an Internet marketing guru, but from something that has nothing to do with the Internet. Bryan McCrae is a psychologist who spoke at the …