The Johari Window and your web site

Psychologists sometimes use the “Johari Window” to help demonstrate aspects of the self. the “window” was invented by two researcher – Joe and Harry – and their “Johari Window” has become a common feature of many self development courses and text books. A new article on the Johari Window puts …

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How to improve your online business – listen

Bold researchers speaking at the University of East Anglia today have revealed that Cognitive Behavioural Therapy (a popular psychological treatment technique) may not be all it’s cracked up to be. Indeed, some studies suggest that CBT is just as useful as other, less popular therapies, like “psychodynamics”. It all reminds …

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Facebook generation is doomed apparently

Teenagers who have grown up with the Internet as part of their world are facing a potential danger, according to a paper presented at today’s Annual Meeting of the Royal College of Psychiatrists. According to Dr Himansu Tyagi, from London, social networking sites could lead to identity problems in some …

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Andy Murray reveals Internet marketing strategy

Andy Murray appears to have split the nation; in spite of winning his Wimbledon match against Richard Gasquet to get closer to the Wimbledon title than any Brit in years, there are still people who don’t want him to win. Take a look at one of his videos on YouTube …

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Can you believe blogs?

Bloggers sometimes lie. Indeed there are some notorious blogs which aren’t quite what they purport to be. Two years ago the giant American corporation Wal-Mart withdrew a fake blog, “Wal-Marting Across America”, from the web. Other companies like Coca Cola and Sony have had to take similar action following exposure …

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Why your web site must be a good experience

Visitors to your web site need to have a good experience. Firstly the pages must provide what they were looking for. Then you need good navigation so they can easily find their way around. And you need a search facility so they can look up specific items without having to …

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Technology isn’t as clever as we like to think

The more that neuroscientists learn about the brain, the less they know. Hardly a day goes by without some piece of research leading us to question how our brain works, just when we thought we were coming to an answer. For several years now, psychologists have remained somewhat dumbfounded by …

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Internet marketing can be swayed by pseudo-science

Go to any business meeting these days and you are sure to find at least one of the speakers suggesting some kind of psychological backing for their claims. For instance, you may often hear that 55% of our communication is “body language”; it’s an oft-repeated claim in business circles. The …

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What journeys do your customers make?

Your customers are unlikely to arrive at your web site without having been somewhere else first; even if they are time travellers, like Dr Who, and they suddenly port themselves from outer space to your web pages, they will have been somewhere else first. Understanding how people got to your …

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The net effect of Wimbledon

Today sees the start of the Wimbledon tennis championships in South London and millions of fans will be glued to TV sets and the radio over the coming two weeks – weather permitting of course. The official Wimbledon web site will also doubtless get tons of support as will the …

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Social networks are really boring

Women are natural social networkers; indeed the stereotype of “chatty” women (false as it is) suggests that the world of social networking is a natural place for women to go online. And you wouldn’t be wrong. A new analysis of more than 50 million social networking members shows that women …

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Could you run your business without the Internet?

The UK supermarket, Sainsbury’s, is rather red-faced at the moment. For the past 24 hours it has been unable to operate it’s online store, costing it around £1m in lost revenue. That’s bad enough, but the company has also had to face several media stories about its failure, such as …

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More nonsense from the UK Government about the Internet

Everton fan Andy Burnham is “in charge” of the media in the UK since he is the Secretary of State for Culture Media and Sport. However, rumours reach me that he is considering setting up the equivalent of the Press Complaints Commission (PCC) for the Internet. The PCC is an …

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How to get your emails opened

Getting your emails opened can be a real problem. We are being drowned in a sea of email messages, texts, RSS feeds, Twitters and all sorts of instant messages. Is it any wonder that people fail to open emails? I was in a client’s office the other day and she …

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Unique content is vital on your web site

Marketing experts are constantly banging on about our “USP” – our unique selling proposition; for anyone to be interested in us we need to be different. Online, uniqueness is even more important. There are just too many place to go, sites to visit and people to contact who all do …

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