Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Your customers are unlikely to arrive at your web site without having been somewhere else first; even if they are time travellers, like Dr Who, and they suddenly port themselves from outer space to your web pages, they will have been somewhere else first. Understanding how people got to your …
Today sees the start of the Wimbledon tennis championships in South London and millions of fans will be glued to TV sets and the radio over the coming two weeks – weather permitting of course. The official Wimbledon web site will also doubtless get tons of support as will the …
Women are natural social networkers; indeed the stereotype of “chatty” women (false as it is) suggests that the world of social networking is a natural place for women to go online. And you wouldn’t be wrong. A new analysis of more than 50 million social networking members shows that women …
The UK supermarket, Sainsbury’s, is rather red-faced at the moment. For the past 24 hours it has been unable to operate it’s online store, costing it around £1m in lost revenue. That’s bad enough, but the company has also had to face several media stories about its failure, such as …
Everton fan Andy Burnham is “in charge” of the media in the UK since he is the Secretary of State for Culture Media and Sport. However, rumours reach me that he is considering setting up the equivalent of the Press Complaints Commission (PCC) for the Internet. The PCC is an …
Getting your emails opened can be a real problem. We are being drowned in a sea of email messages, texts, RSS feeds, Twitters and all sorts of instant messages. Is it any wonder that people fail to open emails? I was in a client’s office the other day and she …
Marketing experts are constantly banging on about our “USP” – our unique selling proposition; for anyone to be interested in us we need to be different. Online, uniqueness is even more important. There are just too many place to go, sites to visit and people to contact who all do …
People often assume things about the Internet, yet frequently those assumptions turn out to be incorrect. For instance, many business owners I meet assume, it seems, that email marketing is dead. Yet, despite the problems caused by spam, email marketing is still the most successful method of selling online. Another …
Researchers in six of Europe’s top academic establishments have recently started work on a multimillion Euro project designed to help computers understand our emotions. Called The Semaine Project, the work has already produced some results – for instance in the area of non verbal communication. The studies are not as …
Golfers the world over have their eyes fixed on San Diego this week because it is the start of the US Open Golf Tournament. The world’s top golfers are chasing one of the top prizes in the International game and they will do everything they possibly can to prevent the …
Customers are a funny lot aren’t they? Some want you to email them, others prefer letters in the post and some would rather have a phone call. Just what are you supposed to do for the best? And just when you think you have cracked it, everything changes and some …
Your shopping cart on your web site is more likely to be abandoned than used. Around six out of every ten people who select a product for purchase, give up just before pressing the “pay” button. It’s rather like walking up to the checkout in a bricks and mortar shop, …
Friends are people we share common interests with, who have the same values and morals, who cheer us up when we are down and who truly understand us. At least that’s what we would like to think. However, new research from psychologists in Leipzig shows that friendships are actually down …
People are creatures of habit; we tend to do similar things each day. However, when asked about what we do in surveys or in research studies, guess what? We lie. We like to tell researchers what we think they want to know, or we want to make ourselves seem more …
Business owners are looking increasingly worried these days. Almost every conversation turns to the so-called “credit crunch” or to a potential recession. People are worried that a financial crisis is looming for business. Each day in the newspapers we read about job losses, businesses closing and companies having difficulties in …