Internet Psychologist
A new feature on business social networking site LinkedIn, is giving financial advisers startling new opportunities to raise their profile on the Internet. Until recently, an IFA or financial planner could use LinkedIn’s ‘status update’ tool to communicate with their network, clients or professional connections on the LinkedIn website. But …
Founder of social networking website for IFAs, Philip Calvert predicts that video will become a key technology for IFAs to raise their profile online and to provide financial advice and information. With YouTube acknowledged as the world’s second most popular search engine*, the video hosting website will be a quick …
The recent announcement that the major search engines Google and Bing will incorporate social media content into their search results will place the onus on brands to make the most of the online marketplace according to Reality Digital, the leading provider of social networking software for brands and businesses. The …
Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter? We recently spoke with Steve Schwartz, the author of the …
Recent social media trends are showing that social networks that add value in terms of real life activity and social interaction are becoming increasingly popular according to Punch Communications, a PR agency with a client list stretching to all corners of the globe. The recent popularity of social networks such …
Just over one in three (35%) UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are still working without allocating a budget to …
RSR Research’s latest report, “Online Commerce in 2009: The Model Has Changed – Have Retailers?” finds that store-based retailers see the greatest opportunities for mobile, while online pure play retailers place greater value on social networks. Retailers across the board also still see big opportunities for core capabilities around online …
The biggest advantage of including social media in a marketing strategy is that it facilitates conversation between brands and their audiences according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. Social networks have numerous uses when it comes to online marketing, providing a …
Social media can play a vital part in keeping a website fresh and appealing to its users according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. With a vast amount of business and other activities now being conducted over the Internet, it has …
In a recent survey conducted by Book Marketing Limited, book-lovers gave a resounding thumbs down to ‘social networks’ such as Facebook and Twitter with only 3% seeing them as very useful places they would go to for recommendations on what books to read next. Instead, they actively seek out more …
Using social media to market your products or services is a must in today’s changing media landscape. As the world migrates daily toward a habit of consuming their media via on-demand, anytime access, traditional advertising and marketing methods are being ignored and tuned out. Online social media marketing is where …
MailChimp recently analyzed more than 1 billion emails sent since January 2009 to track the inclusion of links to Twitter and Facebook. The data shows an 84% increase in email campaigns that include links to Twitter compared to a 66% increase in campaigns that feature Facebook. In 2008, neither site …
The implementation of social media into a marketing campaign can diversify the target audiences of a brand according to Reality Digital, the leading provider of white label social network software for brands and businesses. Much of the media that is consumed online is found through a combination of search engines, …
Irun Business Intelligence in Monmouth has started a campaign to raise the awareness among businesses in the South Wales region of the importance of Twitter as a marketing tool. Through a series of workshops, local businesses will be shown how to use Twitter to achieve top of mind awareness with …
Social Orgs, has just announced the release of a new video, “Social Media Unplugged.” The video shows a social media platoon under the direction of a “Fidel Castro” type leader planning a takeover of an island using all of the social networking capabilities. The social media characters, Linkedin, Facebook. Blogger, …