Internet Psychologist
Facebook faces financial conundrum Most Facebook users simply don’t see the advertising the site serves up to them. That’s a conclusion you can draw from a new study on “social advertising” – the fancy name given to placing an advert on a website…! Indeed, anyone running even the smallest business …
Romantic or sexual imagery on your website can change the way your visitors think Do you remember those dreadful adverts that used to appear many years ago in newspaper columns and classified listings? They said things like: “SEX: Now that I’ve got your attention here’s our latest set of spanners …
If you go to the polling station to cast your vote in a couple of weeks, the chances are that your next door neighbour won’t be doing the same. Around 40% of people don’t bother to vote in UK General Elections. Many people think they are registered to vote, when …
Forums were the original “social networks” on the web. Prior to their invention we had “bulletin boards” of course and before them a part of the Internet called “newsnet” where people could ask questions, post information and get advice or support. Nowadays it might seem that Facebook or Twitter has …
Eric Schmidt, the Chief Executive Officer of Google disappointed investors yesterday as the company announced a dramatic rise in income. In the past three months, Google’s revenues have risen by a whopping 23% compared with the same period last year. But it wasn’t the CEO who announced it. In an …
Tonight’s historic “leaders debate” on ITV will probably be something of a let-down. The leaders are all over-rehearsed, knotted with nerves and fearful of making mistakes. Add to that the 76 rules of what can and cannot be done or said and you have a recipe for 90 minutes of …
By Enzo F. Cesario Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more. This is to say; each message sent on Twitter can be no larger than the previous sentence. Not an additional letter, space, period …
When developing an overall web strategy, and in particular a social media strategy, a common question is whether to launch new initiatives as part of the existing corporate fan page, or create a new campaign-specific page for that initiative. This can apply to Facebook, Twitter, MySpace, YouTube, or any number …
By Bill Wynne Twitter is almost a household word. Twitter and Facebook alike. The keen marketer will know that Twitter will offer him a rich source of potential traffic but how do you effectively reach those people and get them to follow you? Make sure you take the time to …
How well do you know your online rights? What information should you give online to commercial suppliers? And what protections should you look for in the small print? These are areas where the Consumer Affairs section of the European Commission is hard at work. Ther eare several European laws in …
You cannot really benefit from any kind of online advertising unless you conduct a split test. This helps you compare one advert against another and see which one produces the best results. You can use split testing to check headlines, adjust copy, vary calls to action and determine which is …
Most online advertisers are failing to gain anything as a result of their efforts. It has been known for some time that the average click-through rate of the typical display advert on a web page is around 0.2%. Now, a new study shows that Pay Per Click advertising, such as …
By Karen Thomson Before you even consider starting to build your first website, you need to think very carefully about what you are going to include in it. For instance, you should not create a site that promotes numerous unrelated affiliate products. As you can imagine, a potential customer will …
Politicians are hoping that social networks, such as Twitter, could have a positive influence on the outcome of the forthcoming General Election in the UK. However, according to Internet Psychologist Graham Jones the impact is more likely to be negative. Speaking on BBC Radio Five Live last night (1hr 6 …
Politicians need to take note of Twitter if they want to succeed in the forthcoming General Election in the UK. A new service called “Tweetminster” is analysing all the political tweets and using that information to predict the result of the election. At the moment it is suggesting that the …