Internet Psychologist
I was at a seminar today run by NRG Networks where marketing expert Nigel Temple made the point that mackerel fishing involves using a line that has several hooks on it. If the mackerel doesn’t fancy the bait on one hook, he may have a greater attraction to the bait …
Something dramatic has happened to my web site’s listing within Google – and it’s not good. For the past umpteen years if you searched for “graham jones” this web site (www.grahamjones.co.uk) was always Number One on Google – both the .com and the .co.uk versions. Yesterday, www.grahamjones.co.uk completely disappeared from …
The Australian Olympic Committee has banned all the country’s athletes from blogging whilst at next year’s Olympics in Beijing. The BBC reports that the Australian Olympic Committee believes blogging would “erode the sanctity of the Olympic village”. What tosh! I know several people who have competed in the Olympics and …
Day Job Killer has gone “live”. It’s a 69 page ebook that explains how to make money online using Google Adwords, amongst other techniques. It is solid stuff and worth buying as it is packed with good tips and hints on making money online. However, type “day job killer” into …
Yesterday I was presenting at the National Meeting of the Professional Speakers Association and noticed that several members of the audience were taking notes. All very well, you might think. But in American meetings I’ve been to, several people would have been making their notes public – they would have …
If you have a web site it needs to shout out loud to its visitors; it needs to say fairly quickly what the site is about and what people should do with it. The headlines on this page (hopefully…!) tell you quickly that this site is about online success. If …
Just a couple of months back, the presenter and public speaker Jeremy Jacobs didn’t have a blog. Now, he has a vibrant, well designed, readable and interesting blog that is clearly attracting readers. In the time he has been writing his blog, his web site has risen over one million …
It’s fairly obvious to most people I meet that blogging has real benefits in terms of establishing and enhancing reputation. In other words, it’s a great public relations tool. If you agree, you’re not alone. The PR industry itself reckons that blogs are a highly effective tool for business to …
There’s been a load of cheering recently for the success of online shopping. At Christmas, for instance, many High Street stores in the UK reported lower than usual sales with less footflow than the previous year. But their online counterparts reported record sales. So everyone was happy. What tosh. The …
Every day I meet people who want to make their fortune online. They all dream of earning money while they sleep. What they want is a “quick fix”; they want to make a large profit with very little input. “What’s the secret?” they ask me. “How do you earn money …
A new report on user generated video shows that almost half of all online video watched last year was provided by Internet users themselves. The report also predicts that this will rise to 55% by 2010. In other words, user generated content will dominate. However, for the online video sites …
New research has discovered that advertising gets more click throughs from smaller web sites with less traffic than big sites with millions of visitors. What does this tell me? It suggests that the lower traffic sites are more focused on specific niche topics that are relevant to fewer people. But …
Just a quick note to say that I’m featured in the UK’s “The Independent” daily newspaper. The article quotes me as saying that many Internet businesses fail because the people running them don’t plan properly.
According to this month’s Entrepreneur magazine, consumers are 50% more likely to be influenced by blogs and emails than by radio or TV advertising. So don’t let anyone tell you that blogging or email marketing have had their day. And if you’re in the TV advertising business – or if …
A new survey released by Accenture today shows that the availability of information within a business is seriously hampering productivity. Indeed, it seems that six out of every ten managers are unable to find the information they really need. And most managers waste around two hours a day trying to …