How to Make Niche Markets Work for You
This booklet helps you understand the value of niche markets and how they apply online
People do not trust e-signatures
E-signatures are seen as less trustworthy than real signatures. Esignatures provoke negative responses.
Fraud Experts Warn of Dangers of Online Marketplace Sites
Londoners are the biggest victims of online ID theft, with 27 per cent admitting it’s happened to them
Study discovers new style of shopper – “phy-gital” people
Until recently we have tended to view the dynamic between the web and physical stores as binary, with one format winning out over the other. This clearly isn’t true
Internet activity wastes time in the workplace
Infographic shows that Internet activity wastes time in the workplace
Content marketing should be central to your website
Website visitors are increasingly looking for good content. Blogs, stories, articles and so on are vital to your web success.
Online Buyer Psychology
A video explaining how to get people to buy more from your website using psychological techniques
WordPress Owners Urged to Check For Infection With Online Scanner
More than 11,000 websites have been blacklisted by Google, after being compromised by “SoakSoak” malware
Search engines are about “news”
Search engines are now mainly used for news, showing that if your website takes a news approach it should do well.
3 Ways Brands Maximize Facebook for Marketing Purposes
Facebook is discriminating against excessively promotional posts and giving more exposure to organic posts
Internet is making some jobs extinct
Infographic showing the careers and professions that are disappearing as web technology provides alternatives
Empowered Consumers Demand Higher Level Of Customized Attention and Service
Today’s empowered consumers demand a higher level of customized attention and service online, according to a new Forrester Consulting study
Email is mostly mobile nowadays
Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.