How to deliberately avoid vital information
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
consumer behavior
E-Commerce: How to Increase Conversions Using Psychology
Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
Brain scans reveal what makes a video advert most effective
Brain scan study shows what makes people more likely to click following a TV advert
Is your business ready for being instant?
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
92 Percent of Consumers Visiting a Retailer’s Website for the First Time Aren’t There to Buy
Episerver’s “Reimagining Commerce” report unveils consumer shopping behaviors, expectations for brands
What’s stopping your customers from being loyal?
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
Online buyer behaviour infographic
Infographic showing how people buy online and the changes in consumer behaviour
Improved brand loyalty comes from content, not advertising
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
Touch screens change behaviour
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
Star rating or customer review? Which is best?
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
Apple Pay Users More Satisfied Than Other Contactless Users
51% of Apple Pay users are extremely satisfied, compared to 32% of contactless card users who said the same
What prevents you from understanding your customers?
Business owners fail to get to grips with understanding their customers. But what is the real issue in understanding your customers?
Five ways to boost customer loyalty online
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.
Are marketers making the best of behavioural research?
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Why do people search for a business? So they can phone you
Phone calls to businesses are driven by search – mostly through mobile phones. That suggests your website should promote your phone number.