consumer behavior
Does your website need colour pictures?
Colour pictures might seem obvious to use, but black and white can create a bigger picture
Study discovers new style of shopper – “phy-gital” people
Until recently we have tended to view the dynamic between the web and physical stores as binary, with one format winning out over the other. This clearly isn’t true
Online Buyer Psychology
A video explaining how to get people to buy more from your website using psychological techniques
Empowered Consumers Demand Higher Level Of Customized Attention and Service
Today’s empowered consumers demand a higher level of customized attention and service online, according to a new Forrester Consulting study
Over one in 20 people plan to shop online for Boxing Day Sales
The number of people shopping online on Boxing Day has more than doubled from 3 years ago
Half of Consumers will Order Christmas Gifts Online Just Days Before the 25th
Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself
Too much choice can harm your business
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.
New ‘Connected Shopper’ Study Reveals Slow eCommerce Growth
The pace of online shopping growth is slower than expected
Being available is more important than being different
Customers think you focus on them when you provide easy access to you and immediate help or support. Having a social media network is one of the least important requirements.
Measuring the Results of Secret Shopper Data
Happy customers will purchase only your products and services and share their customer satisfaction experiences with friends and family.
62% of UK Online Shoppers are Boomeroomers
Boomerooming is the process of researching products online, visiting a physical store to see/feel/touch/try a product in the flesh and find the best deals online before making the final purchase
Print still wins in these days of digital
Even though we are surrounded by digital information, people still prefer print for many purposes
