You need to reduce the perceived risk of purchasing if you want people to buy from your website.
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Social media bias is well-known. The concept of “echo chambers” has been discussed widely in politics, for instance. However, the issue of bias on brand pages is also an issue. New research shows that brands are getting a biased view of their business if they use social media.
Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.
Artificial Intelligence and consumer behaviour go well together. Consumer behaviour is difficult to analyse as it varies a great deal. Often, you need in-depth studies to see what is going on. Artificial intelligence (AI) can cut through that and give you ideas on how to sell more.
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
You can sell more online if you tap into the psychological decision-making styles of your website visitors
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Retailers need to consider a subscription service strategy to gain loyal millennial customers
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
Brain scan study shows what makes people more likely to click following a TV advert
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
Episerver’s “Reimagining Commerce” report unveils consumer shopping behaviors, expectations for brands
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.