You can sell more online if you tap into the psychological decision-making styles of your website visitors
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
Graham Jones is an Internet Psychologist who helps businesses understand the online behaviour of their customers.
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Retailers need to consider a subscription service strategy to gain loyal millennial customers
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Understanding how psychology affects consumer behaviour and leveraging on it is vital to ensuring success in e-commerce.
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