Internet Psychologist
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
A survey of 351 small business owners reveals that businesses budget modestly for digital marketing – which may be a mistake, according to industry experts.
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
You can sell more online if you tap into the psychological decision-making styles of your website visitors
Customers used to talk about their experience only to friends and family through word of mouth; now they talk about you online.
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Internet Psychologist Graham Jones explains what you need to do to get attention for your website by analysing the Top 10 sites in the world.