A survey of 351 small business owners reveals that businesses budget modestly for digital marketing – which may be a mistake, according to industry experts.
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
Internet Psychologist Graham Jones explains what you need to do to get attention for your website by analysing the Top 10 sites in the world.
The one thing about a “For Dummies” book is that you know you are going to get something you can dip in and out of, and which has tips, things to remember and traps to avoid. So, this book ticks all those boxes for you. However, Digital Marketing for Dummies does more than the usual … Read more
Study also reveals that social, mobile and email will drive the spending surge.
New campaigns need to be designed around the smartphone and other high-end mobile devices if they are going to have the greatest market penetration.