A survey of 351 small business owners reveals that businesses budget modestly for digital marketing – which may be a mistake, according to industry experts.
Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.
You can sell more online if you tap into the psychological decision-making styles of your website visitors
Customers used to talk about their experience only to friends and family through word of mouth; now they talk about you online.
Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality
Email users and businesses agree on one thing, it seems. Email marketing needs to improve.
Business buyers are interested in detail, lots of it. Forget video, social media and podcasts. What business buyers want is specific written information.
The highest conversion rates from websites come from people who phone in their order. They also spend more and stick around longer. The phone is crucial.
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Internet Psychologist Graham Jones explains what you need to do to get attention for your website by analysing the Top 10 sites in the world.
The one thing about a “For Dummies” book is that you know you are going to get something you can dip in and out of, and which has tips, things to remember and traps to avoid. So, this book ticks all those boxes for you. However, Digital Marketing for Dummies … Read more
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
Study also reveals that social, mobile and email will drive the spending surge.
Your web experience is being limited by your job title, which is largely a meaningless description of you work that is most relevant to an internal audience.
Most small businesses still do not have a website. Those without a site have not even registered their business domain names.
New campaigns need to be designed around the smartphone and other high-end mobile devices if they are going to have the greatest market penetration.