Amazon’s dispute with Hachette reveals a lack of understanding about how people respond to pricing
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Sainsbury’s results show drop in sales. Focusing on price is the problem.
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
Infographic showing how to make the most of prices
Your pricing tactics can backfire if you are not careful; people might not think high prices are quality
12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better
The price you charge online depends on whether the item will help people achieve short term or long term goals. Focus on that to help set your prices.
Internet marketers are reducing their potential for sales because they make pricing too complex. Simplicity in pricing is best.
Should you put prices on your website? Here are the reasons why you should and why you should not.
If you want to sell more online place the that you want to sell most of in the middle. People almost always pick the centre product.