Amazon’s dispute with Hachette reveals a lack of understanding about how people respond to pricing
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Sainsbury’s results show drop in sales. Focusing on price is the problem.
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online … Read more
Infographic showing how to make the most of prices
Your pricing tactics can backfire if you are not careful; people might not think high prices are quality
12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better
The price you charge online depends on whether the item will help people achieve short term or long term goals. Focus on that to help set your prices.
Internet marketers are reducing their potential for sales because they make pricing too complex. Simplicity in pricing is best.
Should you put prices on your website? Here are the reasons why you should and why you should not.
If you want to sell more online place the that you want to sell most of in the middle. People almost always pick the centre product.
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
How you display your sales price has an impact on the chances of someone buying. This is particularly important in package deals where people try to work out individual prices.
Partners at Goldman Sachs are going to have to “make do” with just £1m for the past year. Their pay has been capped at this seven-figure sum, reducing their take-home income by almost two-thirds. That’s a big hit for a multi-millionaire. But compared with David Beckham, who’ll earn an estimated … Read more
Perfect Pricing from Graham Jones
How much are your customers willing to pay for what you sell? Getting the price right is notoriously difficult – especially online thanks to a plethora of price comparison sites. However, new research from Korea (where Internet usage is amongst the highest in the world) suggests that companies should not … Read more