Amazon demonstrates it misunderstands pricing
Amazon’s dispute with Hachette reveals a lack of understanding about how people respond to pricing
pricing strategies
Pricing strategies used by Apple should be copied
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Sainsbury’s results show how not to sell
Sainsbury’s results show drop in sales. Focusing on price is the problem.
How to stop people choosing low prices on a web page
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online marketing. Research shows mixed results. … Read more
Online pricing tactics can backfire
Your pricing tactics can backfire if you are not careful; people might not think high prices are quality
Men Are Cheap Says Facebook Advertising Study
12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better
How to charge the right price online
The price you charge online depends on whether the item will help people achieve short term or long term goals. Focus on that to help set your prices.
Price should be just the money your customers pay
Internet marketers are reducing their potential for sales because they make pricing too complex. Simplicity in pricing is best.
Should You Put Prices on Your Website?
Should you put prices on your website? Here are the reasons why you should and why you should not.
Focus mostly on the middle to sell more online
If you want to sell more online place the that you want to sell most of in the middle. People almost always pick the centre product.
Do not “bundle” your products
Product bundles are everywhere online. But research shows this devalues what you offer in the mind of the consumer.
How to increase sales by displaying prices properly
How you display your sales price has an impact on the chances of someone buying. This is particularly important in package deals where people try to work out individual prices.
People won’t argue about your prices if they like you
Partners at Goldman Sachs are going to have to “make do” with just £1m for the past year. Their pay has been capped at this seven-figure sum, reducing their take-home income by almost two-thirds. That’s a big hit for a multi-millionaire. But compared with David Beckham, who’ll earn an estimated £30m this year, those City … Read more