Retail Is Increasingly Adopting AI to Tailor to Consumer Needs and Boost Revenue
How does artificial intelligence benefit businesses and what business tasks does it solve? What does retail need to start the price optimisation?
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Why people won’t buy from your website if they think it is risky
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
Should you target your website at trackers, hunters or explorers?
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
Online Retailers Offer Wrong Promotions to Wrong Customers at the Wrong Time
Over Half of All Retail Promotions Go to Customers Who Are Content to Pay Full Price
Experienced consumers consider more options
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
Mobile is not as important as we think
Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.
Online Shoppers Make Quick Purchasing Decisions, Considering Low Cost Purchases For a Day or Less
E-commerce businesses should prioritize website features that improve payment and checkout to avoid abandoned sales, new survey finds.
Why are online shops struggling against the real world?
Online shopping is a minority activity. Forget the “mobile first” nonsense too. Most people want to go to real shops.
People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
Global FMCG Online Sales Grew by 26% in 2016, According to Kantar Worldpanel
UK online grocery sales reached 7.3% market share in 2016
Is Big Data on the Brink of Ruining Retail?
Retailers are taking advantage of the latest advancements in consumer targeting, but what are the drawbacks? Here are the pros and cons of Big Data in retail.
Millennials Lead, Gen X and Boomers Lag in the Subscription Economy
Retailers need to consider a subscription service strategy to gain loyal millennial customers
How to increase sales with a simple search box
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
Is your business ready for being instant?
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
Europe Sees Sharp Rise in Shopping by Mobile
Two Thirds (66%) of People in Europe With a Mobile Device Shopped Online in the Last Year – up From 58% the Year Before