Google is 20 years old today, officially that is. In fact Google started more than 22 years ago. Has it become so important we would not cope without it?
By knowing the nature of Google updates and analyzing their effects, it becomes easy to plot the future marketing campaign so that it moves in the fast track. In this article, we will discuss some major updates that happened in 2017 that throws light on the path that lies ahead.
In this article, we will discuss ‘Fred’ the major algorithm update of 2017 that created quite a stir and how marketers can avoid its negative effects.
Links are useful because people click on them and get directed to your web pages. Many links, though, have been placed around the web for SEO (search engine optimisation) and that’s a waste of time. Indeed, Google says you don’t need to bother with this. The search engine can find mentions of your website, even if there is no link.
Link building is mandatory if you are intending to boost your website’s visibility and earn a ranking on the very first page in organic search.
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Infographic showing what search will be like in the future
Google is 18 years old today, but perhaps it is time for the company to grow up and start thinking like an adult, even accepting it might be wrong.
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
People no longer just check out your web page, they look across the entire Internet. That means you need extensive and consistent information about your business online.
Content creation is thought to be the best SEO technique by marketers, but they say it is one of the hardest methods too
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Phone calls to businesses are driven by search – mostly through mobile phones. That suggests your website should promote your phone number.
The changes being made to the Google algorithm could eliminate websites that are not mobile friendly from first page search results
How much effort should you put into search? Is SEO really that important? Find out in this article.
Want more links to your website? Avoid these errors…!
Many search engine optimisation events are either so big you can’t talk to the experts or are merely “pitch fests”.
If you want to succeed with your website, you have to decide how much you will spend on search engine optimization.
There is an old man in Woking, Surrey, who carefully places a bowl of custard outside his front door every night before he goes to bed. For years, people were curious about this until a couple of school children knocked on his door and asked “why do you put a … Read more
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