Internet Psychologist
Following presentations to 1,000 IFAs over a three week period in September 2009, IFA Life has discovered that whilst almost all IFAs believe that marketing is important to their business, only 5% have a formal marketing plan. And whilst the majority of IFAs now accept that the Internet is becoming increasingly important in finding new … Read more
Some people don’t like social activity. Strange as it may seem – we are social creatures at heart – some individuals shun all forms of social activity. It’s not because they are hermits or strange, but because their personality makes them avoid any kind of intimacy. They don’t mind taking part in social activities – … Read more
In a recent survey conducted by Book Marketing Limited, book-lovers gave a resounding thumbs down to ‘social networks’ such as Facebook and Twitter with only 3% seeing them as very useful places they would go to for recommendations on what books to read next. Instead, they actively seek out more authentic expert views on the … Read more
Using social media to market your products or services is a must in today’s changing media landscape. As the world migrates daily toward a habit of consuming their media via on-demand, anytime access, traditional advertising and marketing methods are being ignored and tuned out. Online social media marketing is where businesses must now go to … Read more
MailChimp recently analyzed more than 1 billion emails sent since January 2009 to track the inclusion of links to Twitter and Facebook. The data shows an 84% increase in email campaigns that include links to Twitter compared to a 66% increase in campaigns that feature Facebook. In 2008, neither site was linked in many email … Read more
The implementation of social media into a marketing campaign can diversify the target audiences of a brand according to Reality Digital, the leading provider of white label social network software for brands and businesses. Much of the media that is consumed online is found through a combination of search engines, and more recently social networks, … Read more
Getting more people to read your blog is essential if you wish to continue to grow your business. And now is just the right time to try and increase your readership. That’s because everyone is back at their desk after the summer hols and it’s the time of year when many people return to work … Read more
Irun Business Intelligence in Monmouth has started a campaign to raise the awareness among businesses in the South Wales region of the importance of Twitter as a marketing tool. Through a series of workshops, local businesses will be shown how to use Twitter to achieve top of mind awareness with existing and potential customers. The … Read more
Facebook users could well end up being amongst the healthiest people on the planet. Indeed, if you don’t use social networks you may face an unhealthy future. Far from online social networks causing us problems, they may well end up being the technology which saves us all from fat-induced ill-health. Having a good social life … Read more
Social Orgs, has just announced the release of a new video, “Social Media Unplugged.” The video shows a social media platoon under the direction of a “Fidel Castro” type leader planning a takeover of an island using all of the social networking capabilities. The social media characters, Linkedin, Facebook. Blogger, YouTube and Twitter learn how … Read more
Despite the lowering costs and accessibility of email marketing, many businesses are now looking at Twitter as an economical substitute, according to Deborah Collier Chief Strategist at e-business consultancy Echo E-Business. Ms Collier explains “Email marketing offers a channel to directly target subscribers, however the return on investment, particularly for smaller businesses is still fairly … Read more
When Barry Welch, founder of Internet Databases and developer of FurnishWEB, a web-based online ordering and product inventory data management system serving the home furnishing industry, wanted to increase the industry’s awareness of FurnishWEB, he turned to social media to help him get the word out. Welch, a seasoned entrepreneur with a ten-year success record … Read more
Researchers at the highly respected Cranfield School of Management have today published a report called “Techno Addicts” which claims that “technology addiction” is having a disruptive effect on school learning, leading to a widespread acceptance of plagiarism and six out of ten pupils admitting to being addicted to the Internet. Interesting as the results are, … Read more
Liverpool footballer, Steven Gerrard, missed a penalty in 2006 when playing for England in the World Cup – and, according to new research, that miss could have been down to timing. The Norwegian School of Sports Sciences has discovered a possible link between the time taken to kick a penalty and the likelihood of scoring … Read more
Here’s a quick task for you: go through your inbox and find some emails from the employees of companies you are in contact with. They may be messages from technical support people, or perhaps receipts from the accounts department, maybe something from an executive or two. Now take a close look at those emails and … Read more