Internet Psychologist
Financial services brands are showing significantly increased interest in using social networking sites to interact and engage with IFAs, financial planners and direct with consumers. Online networking technology provides financial services providers with a wealth of opportunity to enhance their image and promote their services, as large numbers of IFAs …
Brands looking to utilise social media in their online marketing efforts don’t need to build a whole new website for that purpose, as social media features can be easily incorporated to an existing site framework according to Reality Digital, the leading provider of online community software for brands and businesses …
IFA Life, the social networking website for IFAs and financial planners is celebrating its first year online. Over 2,400 financial advisers have signed up to the website in the first twelve months, which they use as an industry hub to network, share best practice, debate key issues, raise their profile …
With the popularity of social media, many book authors, experts, speakers and companies interested in marketing, branding and book or personal publicity may wonder how the role of traditional media has changed and if exposure on radio and TV or in newspapers and magazines is still relevant. Traditional media packs …
TheBlogFrog, a tech start up offering social add-ons (also called widgets) for blogs, is taking the mom blogger market by storm. The Boulder-based company offers social features for blogs that let blog readers ask each other questions, discuss relevant topics, and see each others’ blog posts and Twitter streams, all …
Social networkers often find they are in breach of “rules”. Last week, for instance, players in the US Open Tennis championships were warned against using Twitter. They are not alone, the National Football League in the USA has banned the use of Twitter in some circumstances. And social networks themselves …
Seventy years ago today the British Prime Minister, Neville Chamberlain, declared war on Germany at 11.15am in an address to the nation on the radio. It was the first such public declaration of war, but not the last. George Bush declared his “war on terror” on 21st September 2001, live …
American social scientists have been spying on mobile phone users to find out exactly what they are doing. It’s all part of an ongoing international research project in the USA, Finland and Kenya which has shown that we tend to prefer to network with people close to us. In spite …
Twitter users have forced the owners of the popular website to change direction. The users have effectively hijacked the site and led to a visible change in what Twitter is about. When Twitter was launched it asked “What are you doing?”. But the front page now says “Share and discover …
Men who social network with women could be affecting their brain power. New research on male-female interaction suggests that when men are talking to women, their brains spend much of their effort on trying to impress, which reduces their ability to think clearly. If you are using social networks to …
You may well deserve a holiday, but does your website? What happens when your webmaster takes a break, should your website relax as well? Have you even thought whether or not your blog needs time off? At this time of year business owners head to the beach, but does that …
Microsoft boss Steve Balmer announced today something that he believes is “the foundation for a new era of Internet innovation”. We shall have to wait and see if the new tie-up between Microsoft and Yahoo does achieve such a stunning result; but what has happened today is an indication of …
Twitter and Facebook users hold tremendous power over the rest of us – if only they knew it…! Within social networks like these, there lies a range of tools that help establish psychological “authority” which is one of the most powerful means of persuasion known. Indeed, used wisely, Twitter and …
Blogging Writer’s Block is one of the main reasons why so many people give up blogging. Most blogs get started with a series of enthusiastic posts, only to find that the passion dwindles as the pressure to write something – anything – takes over.
Twitter for Business is a 20-page guide written by small business marketing expert, John Jantsch who runs Duct Tape Marketing. The booklet covers the basics of Twitter and shows exactly how John uses it for his business, providing a valuable insight into expert usage. In this report you will find …