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Ecademy. Google, The BBC and top Internet Psychologist to speak at Financial Services in Social Media conference

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Financial services brands are showing significantly increased interest in using social networking sites to interact and engage with IFAs, financial planners and direct with consumers. Online networking technology provides financial services providers with a wealth of opportunity to enhance their image and promote their services, as large numbers of IFAs and consumers sign up to … Read more

Brands Don’t Need A Whole New Website To Incorporate Social Media

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Brands looking to utilise social media in their online marketing efforts don’t need to build a whole new website for that purpose, as social media features can be easily incorporated to an existing site framework according to Reality Digital, the leading provider of online community software for brands and businesses Social media has become one … Read more

IFA Social Network growing every day

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IFA Life, the social networking website for IFAs and financial planners is celebrating its first year online.  Over 2,400 financial advisers have signed up to the website in the first twelve months, which they use as an industry hub to network, share best practice, debate key issues, raise their profile online, get marketing ideas – … Read more

Is Traditional Media Still Relevant In A Social Media World?

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With the popularity of social media, many book authors, experts, speakers and companies interested in marketing, branding and book or personal publicity may wonder how the role of traditional media has changed and if exposure on radio and TV or in newspapers and magazines is still relevant. Traditional media packs a powerful, benefit-rich punch when … Read more

Start-up Offering Social Media Tools For Blogs Grows

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TheBlogFrog, a tech start up offering social add-ons (also called widgets) for blogs, is taking the mom blogger market by storm. The Boulder-based company offers social features for blogs that let blog readers ask each other questions, discuss relevant topics, and see each others’ blog posts and Twitter streams, all without leaving the blog. Hamann … Read more

Social networks should reward you for good behaviour

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Social networkers often find they are in breach of “rules”. Last week, for instance, players in the US Open Tennis championships were warned against using Twitter. They are not alone, the National Football League in the USA has banned the use of Twitter in some circumstances. And social networks themselves often have “unwritten rules” which … Read more

Social networking at work might signal unhappiness

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American social scientists have been spying on mobile phone users to find out exactly what they are doing. It’s all part of an ongoing international research project in the USA, Finland and Kenya which has shown that we tend to prefer to network with people close to us. In spite of the global connections the … Read more

Twitter has been hijacked, which is good and bad

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Twitter users have forced the owners of the popular website to change direction. The users have effectively hijacked the site and led to a visible change in what Twitter is about. When Twitter was launched it asked “What are you doing?”. But the front page now says “Share and discover what’s happening right now, anywhere … Read more

Don’t social network with the opposite sex – its does your brain in

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Men who social network with women could be affecting their brain power. New research on male-female interaction suggests that when men are talking to women, their brains spend much of their effort on trying to impress, which reduces their ability to think clearly. If you are using social networks to help promote your business, you … Read more

Your website does not deserve a holiday

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You may well deserve a holiday, but does your website? What happens when your webmaster takes a break, should your website relax as well? Have you even thought whether or not your blog needs time off? At this time of year business owners head to the beach, but does that mean their websites should head … Read more

How you can use Twitter and Facebook to be persuasive

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Twitter and Facebook users hold tremendous power over the rest of us – if only they knew it…! Within social networks like these, there lies a range of tools that help establish psychological “authority” which is one of the most powerful means of persuasion known. Indeed, used wisely, Twitter and Facebook can completely change the … Read more

Understanding Twitter for business

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Twitter for Business is a 20-page guide written by small business marketing expert, John Jantsch who runs Duct Tape Marketing. The booklet covers the basics of Twitter and shows exactly how John uses it for his business, providing a valuable insight into expert usage. In this report you will find out how you can follow … Read more