Internet Psychologist
Twitter for Business is a 20-page guide written by small business marketing expert, John Jantsch who runs Duct Tape Marketing. The booklet covers the basics of Twitter and shows exactly how John uses it for his business, providing a valuable insight into expert usage. In this report you will find out how you can follow … Read more
Just been interviewed by Newsweek magazine in New York for an article on politicians and Twitter.
Your brain is immense and is capable of some fantastic things. It starts working a long time before you are even born and only stops working, it seems, when you want to recall a vital piece of information – usually, embarrassingly, in front of other people. Luckily, though, the Internet is coming to the rescue … Read more
What happens during a recession? Well, stock markets go down, interest rates collapse, jobs are cut, inflation falls and governments run around like headless chickens blaming everyone else but themselves. But this recession is unique; it’s the first recession where so much of the economy is dependent upon the Internet. Do you feel like this … Read more
Web site visitors can be enticed away from their world and taken into the place you want them to inhabit – if you think about what you are doing with your web pages. Everyone who visits your site is in a different emotional state, has their mind on other things and is only loosely connecting … Read more
Every Friday loads of people get recommended through the “followfriday” hashtag scheme. Already, that sounds confusing….! So, if you are unfamiliar with the concept of the hashtag read this article on hashtags from Twitip. Essentially a hashtag is just a word that you use to collect together a whole load of Tweets on the same … Read more
Website owners often have a real problem thanks to the burgeoning impact of Web 2.0 technologies. The issues is this: most people active online these days have several places which they can call “home”. They have a web site, a Facebook page, a Twitter page, not to mention Ecademy, Squidoo or dozens of other possible … Read more
A happy customer is usually a loyal customer and is also someone who ends up referring business to you as well. In other words, look after your customers and they will look after you. That, of course, is a rather well-known business adage, which is why it is so suprising that so few companies use … Read more
The words you use have real impact. Forget all that nonsense you hear about words being unimportant and that body language and tone of voice are the most important features of communications. It’s tosh. After all, you have no real idea of my body language or my tone as you read this. You only have … Read more
Woolworths is back; it’s alive and trying to re-establish itself as an online store. But the question is, will it succeed? When the company collapsed and closed all its stores in January, 30,000 jobs went, as well as a High Street icon. The name, however, was bought by Shop Direct which relaunched the brand as … Read more
Social networkers are usually quite nice people; they are, after all, social. Even though in the corners of Facebook or the alcoves of Twitter you’ll come across a nasty piece of work, generally the vast majority of people you meet online are easy to get on with. Arguments tend to happen when people feel isolated … Read more
How many Twitter followers have you got? Are you ashamed by the low number of contacts you have on LinkedIn? Do you wish you had more friends on Facebook? Have you ever wanted more visitors to your web site? Wherever you look online there is an apparent competition to reach the top in a vast … Read more
Michael Jackson’s sad death is a shock to us all; people will always have that “flashbulb” memory of always knowing where they were when they heard of his demise. For many, they will have been sitting in front of their PC screen, suddenly aware of a flurry of tweets in Twitter about an announcement on … Read more
Twitter could replace Google as a place to go to find useful content. New analysis from Hitwise Intelligence shows a remarkable difference in how people use these two services. It seems that around one in three searches on Google are for transactional sites – we are frequently looking to buy something. Twitter traffic growth has … Read more
Marketers often have a “gut feel” – they simply “know” they are “right” about something. Often, this turns out to be true; much psychological research shows that “gut feel” is surprisingly accurate. However, “gut feel” can also be wrong – as many Internet marketers will tell you. They have assumed something to be true – … Read more