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PR Agency Punch Communications Identifies the Personal & Professional DNA of the Social Network

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Leading PR company (http://www.punchcomms.com/pr-company.html) Punch Communications has identified a vital trend in the utilisation of social networks for personal and professional use. From a brand perspective, social networks invest significant resource in differentiating their product offering from competitors in an increasingly crowded market; the net result being that people utilise certain social networks for business … Read more

Here is the news….Britain is late…again…!

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News is, well, new. It’s stuff that’s either an update on information we already know, or it is brand, spanking new. Newspapers are not called “oldspapers” after all…what they give us is (relatively) new material. Online, of course, “new” means “within the last few seconds”; the race to be the first to publish the news … Read more

New online link creates startling opportunities for IFAs

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A new feature on business social networking site LinkedIn, is giving financial advisers startling new opportunities to raise their profile on the Internet. Until recently, an IFA or financial planner could use LinkedIn’s ‘status update’ tool to communicate with their network, clients or professional connections on the LinkedIn website.  But a small and important change … Read more

Twitter and Facebook could significantly change human health

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What’s the biggest breakthrough in human health in the last couple of hundred years do you reckon? is it antibiotics? Or, perhaps, anaesthetics? Or what about scanner technology? In spite of these significant developments in human medicine, they are not as revolutionary in health terms as the installation of sanitation. Clean water supplies do more … Read more

Search and Social Media Integration Will Draw More Brands to Social Media

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The recent announcement that the major search engines Google and Bing will incorporate social media content into their search results will place the onus on brands to make the most of the online marketplace according to Reality Digital, the leading provider of social networking software for brands and businesses. The integration of the huge amount … Read more

It’s Official: Digital Experiences Drive Customers

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Digital brand experiences do create new customers, according to the just-released FEED: The Razorfish Digital Brand Experience Report (http://feed.razorfish.com). Fully 64% of consumers surveyed made their first purchase from a brand because of a digital experience – either with a website, microsite, mobile coupon or email. Razorfish (http://www.razorfish.com) surveyed 1,000 “connected consumers” about how Internet … Read more

How not to read everything you need to online

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Berliners are celebrating today the 20th Anniversary of the collapse of “The Wall”. That great dividing line between East and West was beaten down by ordinary people – and probably you have a “flashbulb” memory of where you were and what you were doing when the news broke. But with their new-found freedom, the East … Read more

Twitter is dead – long live Twitter

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Twitter users love the system and are very passionate about the benefits it brings them. But increasingly, Twitter is looking like it is on its deathbed. High profile celebrities, such as Miley Cyrus (Hannah Montana) have left Twitter and Stephen Fry threatened to leave but returned. Facebook continues to rise, while Twitter remains stagnant Now, … Read more

Don’t read this you’ll hate it

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Oh, you decided to read anyway. Strange isn’t it? You see a negative headline and you go straight on to read the article below. You may even have clicked on the headline to get here in the first place. Why? You were told not to read it…! Like so many other people you have been … Read more

How to use Twitter for business

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Twitter! It’s everywhere! Ever since Oprah talked about it, people can’t read the paper, go to a website, or even watch the evening news without being invited to follow them on Twitter. So why are so many businesses embracing Twitter? We recently spoke with Steve Schwartz, the author of the How To Use Twitter for … Read more

Only one in ten UK organisations have a dedicated social media budget

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Just over one in three (35%) UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are still working without allocating a budget to a dedicated social media programme, … Read more

Social media increases income and profits

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Most business people are social networking “wallflowers”. They sit on the sidelines looking in,  but don’t take part. Indeed, in spite of all the buzz about Facebook, for instance, 80% of the world’s Internet users haven’t even signed up for it. And of the 300m people who have joined, most are inactive. It’s just the … Read more