Internet Psychologist
I’ve just been listening to a programme on BBC Radio Four where there was a man from the Sherlock Holmes Society of London talking. He spends part of his life dressed up as Watson, playing the Victorian, fictional character. Alongside 65 other members of the society he recently went to …
All the media coverage would have us think that MySpace is the place where teenagers and those in their early 20s hang out. But demographic data from MySpace shows us that this is far from the truth. Indeed less than a third of the users of MySpace are aged under …
So, Carphone Warehouse has bought AOL UK after Time Warner decided to get rid of it. In a deal worth £370m, Carphone Warehouse has acquired the name and the 2.1m customers of AOL UK. Plus the deal will allow cross selling of each company’s products. However, ask yourself why did …
It was great to read that teachers in Miami are exploiting the Internet and modern technology to help teach children. According to the Miami Herald newspaper one art teacher is using blogging to engage more with children in classes. Another teacher has started using iPods to deliver digital content to …
New market research suggests location based services are going to take off in a big way. According to the research published in eMarketer, the current 12 million subscribers to location based services will skyrocket to more than 300 million in the next five years. Location based services mean you integrate …
So, Google has bought YouTube for $1.65 billion. Wow! In case you don’t know, YouTube is an online video sharing web site. You can post your home videos up there and anyone can have a peek at them. So why is Google that interested in YouTube? Advertising. Pure and simple. …
Internet users are confused by the jargon surrounding them. Research from Nielsen/NetRatings shows that people are buying new technology and are using it, but have significant misunderstandings because they are faced with so much jargon and “geekspeak”. According to the research Internet users have little idea what “podcast” means and …
There are currently 50 lawsuits in the USA against bloggers, or people who have commented on blogs. You can expect to see a substantial rise in that number in the coming months, as well. Bloggers are covered by the same laws as people writing in printed publications. So if you write …
I was interested to read that newspaper blogs are still largely one-way. You’d have thought they would be two-way, with plenty of interaction. Maybe it’s because publishers haven’t yet worked out how to use blogs. They are using the technology but haven’t thought about how to get the best out …
Social networking is all the rage at the moment – indeed I’ve mentioned it’s value several times already. Social networks are an online extension of your existing offline interaction with people you know. They are a natural human activity so online social networks are something we can all see the …
The latest issue of PC World reports that companies are cracking down on the personal use of the Internet at work. The article argues that valuable networking bandwidth can be eaten up by employees surfing the web for personal pleasure or information. Also, there are potential legal problems if employees …
We’ve all heard that blogging is good for business. Indeed, in this blog I’ve even said you must blog to stay in business. But what’s your return on investment for blogging? An attempt to work this out is being made at Forrester Research, however let’s consider what you are doing …
Today I was at the annual Email Marketing Conference of the UK’s Direct Marketing Association. There were several interesting facts revealed during the day, but several speakers echoed a single theme. They were clear that email marketing is not like other forms of direct marketing. Instead, it is much more …
This weekend I’ve read a great deal about online social networking. If I were to believe what I’ve read, I’d think that all you needed to do was set up a whizzy social networking site and you’d be an instant billionaire. Wherever you turn in newspapers, magazines, or even online, …
Research published today shows that around half of the FTSE 100 companies do not have the technological capability to accept job applications online. That is putting them at a strategic advantage. Job hunters now use the Internet as a prime source of vacancies and want to use the online services …