Google makes a huge assumption – which could be wrong

  Eye tracking studies show a fairly constant pattern of where we look on a web page. Essentially, most of our attention is focused top left. Then we scan to the right and then zig-zag back and forth to roughly half-way down the screen before we give up. It’s almost …

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Manipulate your audience brains with web site colours

People are affected by colour. For instance, traffic lights tell us to “stop” with red; we associate the colour red with danger (unless you have red-green colour blindness of course). Similarly, we associate green with positive things, action, “go”. Other colours also tell us things; on the Internet blue signals …

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Internet retailers fail to learn

Online retailers have failed to listen to their customers. The latest research on Internet retailers shows that they have changed almost nothing on their web sites – even though they were told a year ago what consumers wanted. For instance, customers want 0800 or toll-free numbers on the web site. …

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Testimonials

This is what people think about me….! Very interesting; a large involved subject but you gaev a good overview to enable me to make informed decisions in future. Thank you.Tim Edwards, Container Team Extremely interesting, informative and hugely useful. An eye opener.Martyn Brocklesby, Geotechnical Engineering Really enlightening and informative with …

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Local government publicity teams to get the new media treatment

Communications officers in local government are to get the full “new media treatment” when they meet at Birmingham City Football Club next week. Graham Jones will be explaining in a speech to the conference that unless local government uses social networking, it will fall even further down the list of …

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Gordon Brown talks digital…sorry I mean nonsense

Where do they get their information from in Government? Are they secretly living in some underground colony where the world is different to the one you and I live in? Or are they all so gullible they fall for anything anyone with a sharp suit tells them? Take today – …

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Gaza, Cannabis and Internet Marketing

Ordinary people – the likes of you and me – are often bemused about decisions taken by politicians and those in the “establishment”. Today we see two seemingly different decisions – one about the charity appeal for suffering in Gaza and the other for the reclassification of cannabis as a …

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My CV (Resumé)

Experience 1984-presentSelf employed Worked as a psychologist helping people in companies communicate more effectively, with a particular emphasis in recent years on using the Internet Enabled companies to be more effective online and improve their profitability as a result Written 27 books, including 12 about the Internet and been a …

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