Digital Business Psychologist
Graham JonesSenior executives in nearly 3,000 global businesses regret not taking action sooner on using new Internet technologies. According to researchers at McKinsey business leaders see the benefits of blogging, online networking and so on, but many of them wish they had started using such techniques earlier on. They clearly feel …
Scientists have been searching for a replacement for electricity for years. Now, two teams of researchers have come up with working prototypes that will spell the end for mains electricity and batteries. One set of scientists have made a small device to replace batteries while another group has come up …
Readers of The Times woke up this morning to discover that many of them were not as “green” as they thought they were. According to the newspaper, Internet shoppers could be doing more harm to the environment than good. That’s because of a two fold effect Internet shopping has had. …
This weekend sees the Tour de France start in London. It will be the biggest sporting event in the capital before the 2012 Olympics with nearly 200 competitors and tens of thousands of spectators expected. But the Tour takes place amid continued rumblings about drug doping of some participants in …
Mobile phone users are split between those who use text messaging (SMS) and those who find it too fiddly. Similarly, online, people are split between those who love email and those who prefer instant messaging services. Increasingly, younger people appear to prefer the speed of SMS and instant messaging over …
Wherever you look for information on marketing your business online you’ll find advice suggesting that you should target a specific sector. One report out this week shows that it is women you should be aiming at. Another study points you towards so-called “silver surfers”. Yet another report suggests it’s teenagers …
Business people spend millions – no billions – on advertising and promotions each year. For years though, no-one has been sure of the true impact of the advertising. For instance, someone who advertises on TV has no real way of measuring its impact on sales. There is that famous line …
Owners of online businesses are spending more cash on “Search Engine Optimization” (SEO) than ever. Indeed, a search for the term will find you nearly 10m pages indexed on Google, indicating what a big topic this subject has become. You can buy several programs and services which help you optimize …
Terrorists clearly use the Internet to set up their atrocities. No doubt the latest critical threat alert in the UK has been informed by research conducted by the security services online. They will have found evidence of terrorist activity in forums, emails and in increased readership of sites that detail …
Music buyers have stopped buying CDs forcing retailers into drastic action. Fopp, for instance, has closed down all 105 of its High Street stores. At the same time, music giant HMV has seen its profits halve in the past 12 months. At the same time digital music sales have doubled …
People all over the world are logging onto to social networks. At least that’s what you would believe if you looked at the media coverage of things like MySpace and Facebook. However, new research from Nielsen NetRatings suggests something altogether different. According to their latest analysis less than one in …
Women prefer web sites to help advise them in making purchasing decisions. New research shows that over half of women will take the advice of a web site over the information provided by friends or family. In the past people generally took the advice of friends, family and colleagues first, …
Gordon Brown becomes the Prime Minister of the UK today. In a much heralded move, after ten years as Chancellor of the Exchequer, he gets the job he really wanted in the first place – the boss. How Dr Brown achieved this is a tale that anyone marketing on the …
Blogging can contribute a great deal to your web site. But if you don’t back up your blog and your blog server breaks down, there’s a chance you will lose everything. Even if you only write around 150 words a day, that would be 55,000 words over the year. If …
Bloggers are rare. Strange as it may seem with millions of blogs being posted every day, blogging is a minority activity. Yet as anyone who knows anything about Search Engine Optimisation will tell you, blogging is a sure-fire way to get attention. So it’s a surprise that so few businesses …