Assume your website readers are smiling

Your website’s readers pose a real problem for you. Even though you might know their needs and interests well, even though you may have done loads of market research and analytics, the fact remains you cannot see them. And that means you cannot judge their response to what you are …

Read More

Where do people actually buy your online products?

Where do your customers decide to buy something from your website? Do they decide to buy while surfing the web? Do they decide to buy while on a social network? Or do they decide to buy somewhere else? The location of the decision to purchase is an important consideration since …

Read More

Don’t social network with the opposite sex – its does your brain in

Men who social network with women could be affecting their brain power. New research on male-female interaction suggests that when men are talking to women, their brains spend much of their effort on trying to impress, which reduces their ability to think clearly. If you are using social networks to …

Read More

Your website does not deserve a holiday

You may well deserve a holiday, but does your website? What happens when your webmaster takes a break, should your website relax as well? Have you even thought whether or not your blog needs time off? At this time of year business owners head to the beach, but does that …

Read More

Fail to succeed and you succeed at failing

If at first you don’t succeed, try, try again – or so we are led to believe. How many times have people told you that if you don’t fail at something you never learn? How often have you heard that Edison failed 10,000 times before he came up with a …

Read More

Barclays profits, bankers bonuses, are you jealous?

Bankers are set to receive bonuses of £4bn, less than a year after the world banking crisis which saw them saved by the taxpayers. Angry? Meanwhile, Barclays Bank is sitting pretty on a half-year profit of £3bn. Envious? Meanwhile, outside the banking sector, Firefox reported its one billionth download this …

Read More

Archbishop shows complete lack of understanding of the Internet

The Archbishop of Westminster, Vincent Nichols, the head of the Catholic Church in England and Wales, has demonstrated a complete lack of understanding of online social networks in an attack on Facebook and MySpace, says Internet Psychologist, Graham Jones. In an interview with the Sunday Telegraph, the archbishop claims that …

Read More

Geeky web analytics really wastes time

Computer geeks love data. Analysing every last dot and comma of the numbers really excites these people; they want to know why they get such results and love to experiment to see if changes can be made. We need such individuals; without them the improvements we see every day on …

Read More

Heya dude, wassup? u r lookin cool, rite?

Heya dude. U r so coooool. I gonna check u out rite now. Whoops…..sorry….I somehow seemed to slip into another personality for a while. But that’s the problem with many people on social networks and many websites; the owners try to pretend to be modern, hip, cool, by using the …

Read More

Internet businesses shouldn’t follow Microsoft’s lead

Microsoft boss Steve Balmer announced today something that he believes is “the foundation for a new era of Internet innovation”. We shall have to wait and see if the new tie-up between Microsoft and Yahoo does achieve such a stunning result; but what has happened today is an indication of …

Read More

How do I get comments on my blog?

How do I get comments on my blog? That’s a question many people ask, largely for two reasons. Firstly, comments show you, the author, that people are engaging with your material. Secondly, there’s a theory that without comments a blog post looks rather naked, unloved and unread. Hence, having comments …

Read More

Categories Uncategorised

Swine flu website provides Internet marketing lesson

Worried people overwhelmed the UK’s Swine Flu website with a massive 9m people visiting in the first hour. The site was getting over 2,000 visitors per second at one point. Now, wouldn’t you like that kind of traffic? Whatever you think about the way the Government has handled the Swine …

Read More