Internet Psychologist
Graham Jones President Obama was responsible yesterday for a significant slow down in much of the Internet. During his inauguration more people than ever before decided to watch the speech online, rather than on TV. More people than ever before posted status updates on Facebook, saying they were watching the speech. And …
Internet retailers are trying all sorts of techniques to sell stuff online without any real knowledge as to whether their techniques are likely to work. That’s the conclusion you can draw form research conducted by Cormetrics which reveals that few people selling via the Internet actually analyse what they are …
Yorkshire Post just interviewed me on the psychology of chat rooms
Most people who download music from the Internet do it illegally. According to a new industry-backed survey 95% of all music downloaded from the Internet is from “pirate” sites. This morning on BBC Radio Five Live, a UK industry spokesman came out with the same, old, tired arguments that if …
I am a psychologist who specialises in understanding how people behave in the online world. Some people call me a cyberpsychologist. I look at the way people use the Internet, what makes them “tick” online and how they cope with the various technologies. The information I provide helps business owners …
Statisticians have been bent double over data about email marketing and have come up with an answer to a question that is pretty pointless. Every year various people try to analyse what is the best day of the week to send out a marketing email. The notion is that if …
Internet shoppers were hungry for bargains on Christmas Day it seems. Indeed, John Lewis reported a 12-fold increase in visits to its web site this Christmas, compared with 2007. But that may well be because they launched an online sale immediately after their physical stores closed their doors on Christmas …
Daily posting in your blog is essential if you are to get visitors. Think about it from the readers’ perspective for a moment. They come to your site because your information is valuable to them. But like readers of newspapers they expect more than just an occasional snippet of information. …
While some bloggers may focus exclusively on only one blog at a time, there are many bloggers who manage to maintain several different blogs concurrently. However, not all bloggers do this successfully. Some bloggers compromise quality of content as well as quantity of content by trying to maintain too many …
If your web site fails to connect with your visitors, your online business will not succeed. Far more important to your profits are the people who visit your web site, rather than the technology you use or the design of your pages. That’s why your business needs to consider the …
Your business needs a rapid response email system. Without such a service your company or organisation will lose reputation as well as custom. In other words if you do not have a rapid response email system in place, you will lose money and could damage the entire future of your …
Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to give a comprehensive overview of a particular business situation. Most people tend …
Executives at Google have been quick to respond to the claims that surfaced this weekend about the harm the search engine does to the environment. According to a physicist, Alex Wissner-Gross, a single Google search produces 7 grams of carbon dioxide – the “greenhouse gas”. Not so, says Google, it’s …
Social networking is clearly taking off. Indeed, Facebook is getting around 150,000 new members every day of the week. Add to that MySpace, YouTube, Bebo and specialist sites like Ecademy and you can see that before long the whole Internet world will be in some social network or another. Why …
Twitter is a “micro-blogging” service that allows you to make posts of no more than 140 characters (including spaces). This allows you to send very short messages to people and therefore has a range of useful business applications. Initially, when Twitter was launched in October 2006 it was seen as …