How to use Twitter in your business
How to use Twitter in your business is a free report showing how companies can gain from Twitter
Graham Jones
How to use blogging to boost your business
Blogging is an essential component in successful online businesses. That’s not just my view, but the view of Business Week magazine which said that blogging was a “prerequisite” for business. And the influential magazine said that back in May 2005. If your business is not already blogging you are behind …
How do you relate to your own web site?
Business owners have a variety of ways in which they relate to their company’s web site. And not all of these relationships are good. Rather like a child, a web site is your offspring and it continues to develop. Anyone who believes you set up a web site and then …
Larger numbers mean you will sell more
Researchers at Ohio State University have discovered that we just love big numbers. In fact, the bigger the better it seems. The study has important implications for anyone in business – particularly online where people are looking for the prices of your products and services rather keenly. Here’s what the …
Crowthorne businesses are wasting money on their web sites
Business owners in Crowthorne were warned to take a serious look at their web sites as most of them are a complete waste of money. That was the stark message from Internet Psychologist Graham Jones when he spoke at the “Can Do Can Be Business Women’s Network” meeting on Tuesday …
New President, New Era, New Internet
President Obama was responsible yesterday for a significant slow down in much of the Internet. During his inauguration more people than ever before decided to watch the speech online, rather than on TV. More people than ever before posted status updates on Facebook, saying they were watching the speech. And …
Online retailers do not know if their techniques work
Internet retailers are trying all sorts of techniques to sell stuff online without any real knowledge as to whether their techniques are likely to work. That’s the conclusion you can draw form research conducted by Cormetrics which reveals that few people selling via the Internet actually analyse what they are …
Yorkshire Post interview on chat rooms
Yorkshire Post just interviewed me on the psychology of chat rooms
Music industry still fails to understand the Internet
Most people who download music from the Internet do it illegally. According to a new industry-backed survey 95% of all music downloaded from the Internet is from “pirate” sites. This morning on BBC Radio Five Live, a UK industry spokesman came out with the same, old, tired arguments that if …
What is an Internet Psychologist?
I am a psychologist who specialises in understanding how people behave in the online world. Some people call me a cyberpsychologist. I look at the way people use the Internet, what makes them “tick” online and how they cope with the various technologies. The information I provide helps business owners …
Email marketing is more art than science
Statisticians have been bent double over data about email marketing and have come up with an answer to a question that is pretty pointless. Every year various people try to analyse what is the best day of the week to send out a marketing email. The notion is that if …
Top 10 online retailers show Internet hopefuls what to do
Internet shoppers were hungry for bargains on Christmas Day it seems. Indeed, John Lewis reported a 12-fold increase in visits to its web site this Christmas, compared with 2007. But that may well be because they launched an online sale immediately after their physical stores closed their doors on Christmas …
Ten ways to add content to your blog
Daily posting in your blog is essential if you are to get visitors. Think about it from the readers’ perspective for a moment. They come to your site because your information is valuable to them. But like readers of newspapers they expect more than just an occasional snippet of information. …
How to manage multiple blogs
While some bloggers may focus exclusively on only one blog at a time, there are many bloggers who manage to maintain several different blogs concurrently. However, not all bloggers do this successfully. Some bloggers compromise quality of content as well as quantity of content by trying to maintain too many …