The Johari Window and your web site

Psychologists sometimes use the “Johari Window” to help demonstrate aspects of the self. the “window” was invented by two researcher – Joe and Harry – and their “Johari Window” has become a common feature of many self development courses and text books. A new article on the Johari Window puts …

Read More

How to improve your online business – listen

Bold researchers speaking at the University of East Anglia today have revealed that Cognitive Behavioural Therapy (a popular psychological treatment technique) may not be all it’s cracked up to be. Indeed, some studies suggest that CBT is just as useful as other, less popular therapies, like “psychodynamics”. It all reminds …

Read More

Facebook generation is doomed apparently

Teenagers who have grown up with the Internet as part of their world are facing a potential danger, according to a paper presented at today’s Annual Meeting of the Royal College of Psychiatrists. According to Dr Himansu Tyagi, from London, social networking sites could lead to identity problems in some …

Read More

Andy Murray reveals Internet marketing strategy

Andy Murray appears to have split the nation; in spite of winning his Wimbledon match against Richard Gasquet to get closer to the Wimbledon title than any Brit in years, there are still people who don’t want him to win. Take a look at one of his videos on YouTube …

Read More

Can you believe blogs?

Bloggers sometimes lie. Indeed there are some notorious blogs which aren’t quite what they purport to be. Two years ago the giant American corporation Wal-Mart withdrew a fake blog, “Wal-Marting Across America”, from the web. Other companies like Coca Cola and Sony have had to take similar action following exposure …

Read More

Why your web site must be a good experience

Visitors to your web site need to have a good experience. Firstly the pages must provide what they were looking for. Then you need good navigation so they can easily find their way around. And you need a search facility so they can look up specific items without having to …

Read More

Technology isn’t as clever as we like to think

The more that neuroscientists learn about the brain, the less they know. Hardly a day goes by without some piece of research leading us to question how our brain works, just when we thought we were coming to an answer. For several years now, psychologists have remained somewhat dumbfounded by …

Read More

Internet marketing can be swayed by pseudo-science

Go to any business meeting these days and you are sure to find at least one of the speakers suggesting some kind of psychological backing for their claims. For instance, you may often hear that 55% of our communication is “body language”; it’s an oft-repeated claim in business circles. The …

Read More

What journeys do your customers make?

Your customers are unlikely to arrive at your web site without having been somewhere else first; even if they are time travellers, like Dr Who, and they suddenly port themselves from outer space to your web pages, they will have been somewhere else first. Understanding how people got to your …

Read More

blank

The net effect of Wimbledon

Today sees the start of the Wimbledon tennis championships in South London and millions of fans will be glued to TV sets and the radio over the coming two weeks – weather permitting of course. The official Wimbledon web site will also doubtless get tons of support as will the …

Read More