Focus on writing, rather than video, for your website
Websites do better when they focus on writing and written material. Videos help, but in spite of their popularity they add little value.
Graham Jones
Star rating or customer review? Which is best?
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
BBC Radio Berkshire
Interviewed about the use of Twitter following the Paris shootings and bombings
Five ways to prove you are an expert
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.
One in every five emails goes missing
Almost 20% of emails never reach their recipients. Here’s what you can do about it.
Three ways to make your website trigger sensations
Most websites only trigger visual senses. But human beings have other senses. Here’s how you can trigger them.
How good are you at these five valuable digital skills?
There are five essential digital skills, yet 23% of small businesses in the UK don’t have them. Do you?
Is an online persona the same as personality?
Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea. …
What stage is your online business at?
The kind of activities you need to do online depend upon the stage at which your business is in its development.
Is “big data” too big?
The Internet is enabling companies to produce vast amounts of data. But is it too much for our brains to cope with?
Your web success depends upon your online footprint
People no longer just check out your web page, they look across the entire Internet. That means you need extensive and consistent information about your business online.
What kind of app does your business need?
You can develop all kinds of apps, but research suggests only one kind of app has any real longevity. That’s the kind you should develop.
How to get the most out of our content – repurpose it
Infographic showing how to get the most out of content using repurposing
How to avoid the stress of social media overload
Social media can cause stress. Overload of information and poor systems cause symptoms.