Pick Me Up
Interviewed for “Pick Me Up” magazine about social media and depression.
Graham Jones
Influence: The Psychology of Persuasion
This classic book by Professor Robert Cialdini includes several principles that will help you sell more online.
Are you leaking too much personal information online?
You need to create tougher boundaries between your personal, private and your public information online. Internet Privacy is a significant concern these days.
Cosmopolitan
Interviewed for Cosmopolitan magazine about psychology of online dating
Are you using the best method of communication?
Several different methods of communication are now available. Are you using the right one each time?
Press Association
Interviewed by the Press Association for a forthcoming feature article on the use of social media during the recent troubles in France
Focus on writing, rather than video, for your website
Websites do better when they focus on writing and written material. Videos help, but in spite of their popularity they add little value.
Star rating or customer review? Which is best?
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
BBC Radio Berkshire
Interviewed about the use of Twitter following the Paris shootings and bombings
Five ways to prove you are an expert
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.
One in every five emails goes missing
Almost 20% of emails never reach their recipients. Here’s what you can do about it.
Three ways to make your website trigger sensations
Most websites only trigger visual senses. But human beings have other senses. Here’s how you can trigger them.
How good are you at these five valuable digital skills?
There are five essential digital skills, yet 23% of small businesses in the UK don’t have them. Do you?
Is an online persona the same as personality?
Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea. …
What stage is your online business at?
The kind of activities you need to do online depend upon the stage at which your business is in its development.