Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
Graham Jones
The Times
Interviewed by The Times for an article due to appear tomorrow, Saturday 5th April, on how people use online dating apps.
People do what other nearby people do
If your website uses the principles of “provincial norms” you will get more activity, perhaps more sales. People are most likely to adopt behaviours of those around them.
Why you need to redesign your web pages
Perceptual overload is common in web pages. It means your visitors are effectively blinded by what you are showing them.
Most businesses could collapse in the next decade
Research shows that businesses are unprepared for the current digital world, let alone considering how they will cope with the digital future.
Your Old News is New News to Your Web Visitors
Website content is deemed to be “new” even if it is old. That’s because if it is the first time that a visitor has heard about it, then it is new to them, even if it is old to you.
Forget search engines – they are wasting your time
Search engine visitors are the least valuable for websites, being the least engaged you can get.
Websites dominate for shoppers
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
Sainsbury’s results show how not to sell
Sainsbury’s results show drop in sales. Focusing on price is the problem.
Sunday Times
Interviewed for piece in Sunday Times magazine about the way social media affects our view of ourselves
What missing flight MH370 tells us about your website
The disappearance of flight MH370 is a complete mystery. When there is an information vacuum people seek to fill it.
WikiBusiness to Bring Credibility to Digital Information for Businesses
The launch of WikiBusiness.org in association with Wikipedia on January 7 this year, gave a completely new dimension to the digital information available for businesses, professionals and companies
Addressing The Omnichannel Customer Experience
The CExpress newsletter is published 12 times a year and is designed to inspire customer experience excellence
Interactive Video Ad Impressions Up 77 Percent Year-Over-Year
Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem