Individual customers are not as individual as you think
People have multiple identities within their minds; they are not just one person. So targeting your business at just one persona could be the wrong way to go
Graham Jones
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
Should you just forget the Internet and go back in time?
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?
How long is too long for content?
How long should content be – especially in the business to business world? The answer is not as simple as it seems.
The Sun
You’ll find me in The Sun today talking about the reasons why teenagers are leaving Facebook
Tweet this: You don’t need profits to make money
The explosion in the price of Twitter since it launched on the stock exchange shows that you don’t need to be profitable to make money. You just need people to believe in you.
It’s good to give your customers bad news
Giving customers bad news, right up front, can be beneficial for marketers. This article explains why.
Should you write headlines as questions on your website?
Research suggests that self-referencing questions get more clicks than standard headlines. But should you opt for questions?
Facebook raises awareness and so could boost business
Facebook heightens psychological responses in the real world and could therefore make business encounters more positive.
ITN
Just conducted an interview with ITN about online shopping for broadcast later this week.
How much email marketing is too much?
Can you send out too much email marketing? Will your customers get annoyed or fed up? This article explores the boundaries.
Graham Jones in UK Top 10 Marketing Blogs
The blog written by Internet Psychologist, Graham Jones, was today voted in to the Top 10 UK Marketing Blogs by Cision UK, the country’s leading suppliers to the media industry. Pitching in at Number 6, Graham’s blog beat other well-known marketing blogs into lower positions. Graham said: “I am delighted. …
Tap into your inner genius with “brainsparker”, a free creativity app for iPhone and iPad
Brainsparker is an exciting new creativity app for the iPhone and iPad that helps spark your imagination, trigger new ideas and solve problems that crop up in your daily life
B2B companies are sending out the wrong messages
Research shows that the kind of messages which B2B companies focus on are NOT the ones that their customers are that concerned about.
Attitude is holding companies back from digital future
Attitude to digital is preventing existing businesses from taking advantage of what the Internet offers. Many businesses are failing to adapt simply because of mental attitudes to online.