Virtual doorways lead to memory loss

Why your website should not have different sections

Earlier today I got up from my desk, walked into the kitchen and then couldn’t remember why I had gone there in the first place. You might think I am losing my marbles. But I suspect you may well have done something very similar today. All of us experience the …

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Liar

Believe me, this is true – people lie online

Tom Crone, the lawyer from News International is adamant he is telling the truth about the News of the World phone hacking scandal. But the company boss, James Murdoch, is also insistent that he is telling the truth too. Considering that these two powerful men are giving rather different versions …

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Frequent updates lead to social network success

Coronation Street actor, Antony Cotton could well be the “King of the Jungle” in this year’s “I’m a Celebrity…Get Me Out of Here…!” Not only does he have millions of adoring fans who watch him on the box each week, he is also a popular “Tweeter”. And while he is …

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Thinking Baby

Blog like a baby…!

Babies know what you are thinking. New research shows that at around 10 months, young infants can detect if someone has changed their mind. Before they can walk or talk, babies can see inside your mind. So why does this happen? Why is it that trying to get to grips …

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Being social online leads to risky decisions

Greek Prime Minister George Papandreou took a risk this week when he announced a referendum on the EU finance deal, which the rest of Europe thought was done and dusted. Greece and financial matters do not appear to be happy bedfellows at the moment. Indeed, a seemingly happy-go-lucky attitude to …

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Treat your online customers, don’t trick them

Sales people up and down the land will be scaring their customers today. Not because it is Halloween, but due to the fact that sales people are taught that people buy because of fear. Nonsense. People do not buy because of fear, no matter what the sales text books tell …

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Packaging sells products

You need to wrap things up online

The latest smartphone from Nokia might just sell. Not because it is brilliant – it might be for all I know – but because it is brightly coloured. Most mobile phones are the same colour – sort of grey, silver, black combinations. The white iPhone was massively attractive, of course …

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Businessman holding a touchpad pc, reading a newspaper

Read this…! You’ll like it…honest….!

What do you like best – reading something on-screen, or having a piece of paper in your hands and reading from that? Consistently, people claim that the subjective experience of reading from print is better than screen reading. Although we have to read millions of words from our screens each …

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Facebook reveals your brain’s structure

How many friends do you have on Facebook? Whatever the answer, I can tell how much grey matter you have in your “amygdala” – a small, almond shaped area deep within your brain. The amygdala plays a central role in emotion and in memory – probably helping us remember things …

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