Email users are more intelligent

Hate your inbox? Think again. All that emailing you do could be doing two things for you. According to a small study of Australian schoolchildren, email makes you more intelligent and increases your popularity at the same time. The research found that boys in particular were more popular the more …

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Are you as popular as Katie Price online?

The former topless model, turned pop star, turned reality TV star, turned business woman, turned novelist Katie Price (aka Jordan)  is now about to become a lecturer at Oxford University. Well, OK it is only a one-off lecture, but nonetheless she is going to speak at the Oxford Union – …

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Your website relies on social pressure

Teenagers simply “have to” get involved in sending “sext” messages – the mobile phone messages that reveal their sexual activity and which also may include nude imagery. A new study shows that if they don’t “sext” they feel left out. In other words, they do it because “everyone” is doing …

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Troy Davis

Social influence is not all it is cracked up to be

Troy Davis was executed yesterday for a crime he denied committing. Amnesty International had a petition of over 1m signatures protesting against the unsafe conviction. Even the Pope weighed in with a plea to prevent the killing. There was a massive international campaign protesting this man’s innocence – even the …

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Mirroring behaviour may not be the benefit that NLP suggests

Empathy and money don’t go together

People who love the concept of “Neuro-Linguistic Programming” (NLP) will often try to empathise with you by “mirroring” your body language. There is plenty of research which shows that when people are attracted to each other they tend to adopt similar body positions, make the same gestures and so on. …

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Connecting with the digital brain

Five Psychological Tips for Websites

Getting people to engage with your website and to click on anything is an ever increasing problem. The number of available web pages is rising dramatically – 40 new websites are created every single minute of each day. And together with the existing websites (all 260 million of them) Google …

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Facebook Makes You Happy

Are you in the mood for Facebook?

All over England today mums (and some dads) have a tear in their eye; it’s the start of the school year. Some rather small almost 5-year-olds will be off to Year R, whilst 11-year-olds start “Big School” today. Proud mums and dads will have waved off their youngsters outwardly smiling, …

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Jonathan Ross has personality

Online businesses depend on just four words

So TV celebrity Jonathan Ross is back on our TV screens in what looks like a remake of the David Letterman show. Whatever you think about these rather loud-mouthed chat show presenters, there can be no doubt that they both have personality. Of course, we all have a personality – …

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Fluffy animals can boost your website

Fluffy animals can boost your website

What a lovely picture. A young gorilla mum with her three-day-old baby son. All go “aaah”. But the chances are, before I even asked you, your brain had already gone “aaah”. Yes, she is a gorilla and yes, she’d attack you if you went anywhere near her little one. But …

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What do people think of your brand?

Online branding is taken to heart

Do you love LinkedIn? Are you a fan of Facebook? Do you adore Amazon? The chances are that online you have a brand which you are strongly connected with. And you will defend that brand with all your might – even if you don’t logically want to accept you do. …

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Riots in London

Don’t blame Twitter or Facebook for London riots

Apparently, as I return from holiday, “mindless thugs” have overtaken London, setting fire to large parts of Croydon, rioting in Tottenham, upturning Ealing and running amok in Enfield. That’s to say nothing of the violence in Bristol, Birmingham and Liverpool overnight. The police seem helpless, politicians are rushing back from …

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