How to grab the attention of busy business people
Business people are increasingly busy. Grabbing their attention for your content is tough. Follow these guidelines to market your content to busy people.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Should you stop advertising on Google?
Google is in trouble. An investigation by The Times newspaper has triggered dozens of brands to abandon advertising on Google. Should you follow suit?
How to increase sales with a simple search box
Convenience is key if you want people to buy from your website. Number one on their list for convenience? Search.
What can your business really gain from car insurers?
Customer loyalty is dead. As competition increases and more products go on sale, people become less concerned about brand and being with the same supplier.
How to deliberately avoid vital information
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Are you checking your email too frequently? Probably…!
Almost 4 out of every ten people are checking personal email up to 15 times a day – that’s on top of work email. Obsession with email is ruining work.
Online video is a waste of your time
People spend hours only watching short snippets of online video and not getting the complete story. That wastes their time and yours if you produce video.
How good are you at searching? Not as good as you think…!
New research shows that people can be good at some kinds of searching, but not at others. It turns out that experience counts for a lot.
Is your business ready for being instant?
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
Active website users want even more from your business
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Blue Monday…? The answer? Give up the Internet…!
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
You can multitask online after all
Multitasking isn’t really possible – but new findings suggest that you can train yourself to multitask online activities
Online impressions depend on what you do not say
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
Study of ebook usage shows how to run an online business
The secret to online success is revealed: there is no secret. Your online business depends on working hard on three main factors.
Why should you change your job title right now?
Your web experience is being limited by your job title, which is largely a meaningless description of you work that is most relevant to an internal audience.