Is your business ready for being instant?
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Active website users want even more from your business
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Blue Monday…? The answer? Give up the Internet…!
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
You can multitask online after all
Multitasking isn’t really possible – but new findings suggest that you can train yourself to multitask online activities
Online impressions depend on what you do not say
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
Study of ebook usage shows how to run an online business
The secret to online success is revealed: there is no secret. Your online business depends on working hard on three main factors.
Why should you change your job title right now?
Your web experience is being limited by your job title, which is largely a meaningless description of you work that is most relevant to an internal audience.
How to target your customers based on the phone they choose
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
More confusion for Internet users thanks to Microsoft Teams
Microsoft Teams is the latest messaging apps to hit the Internet. How many more do we need? The more choice, the more “paralysis” sets in.
What does the Trump presidency mean for the Internet?
Donald J. Trump will change the Internet as well as America. His presidency could mean changes in the way people behave online.
You too could be like Ben Cohen
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
What’s stopping your customers from being loyal?
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
Arouse your website visitors to get instant results
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
Website visitors see things they do not look at
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
Inspire your website visitors before you do anything else
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?