Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Your web site loses sales. Shocking as it may seem, not everyone who visits your web site buys from you. Well, you knew that, of course. But did you know that around one third of people who don’t make a purchase from your web site would do if only you …
How do you measure the effectiveness of your web site? Many people look at their statistics to see numbers of hits, unique visitors, geographical spread and so on. Whilst these are useful indicators, they do not provide a full indicator of effectiveness. Many companies provide a range of statistical analyses …
In the past 24 hours we have seen record profits of £2.6 billion announced from supermarket giant Tesco yet Yahoo has posted an 11% fall in profits at a mere £71m. Google, on the other hand is making around £525m every three months. Tesco’s main competitor, Sainsbury’s, only managed “a …
If you sell anything online, you need a secure web site. But you also need security in your office or in your home office so there is no way that anyone can collect your customers’ details. If a customer’s details can be hacked into on your web site, or they …
Callers to a phone in on London’s LBC Radio Station yesterday were full of tales of problems and difficulties they have with the Internet, in particular Ebay. One person had serious difficulties after someone launched a campaign against her by pretending to buy everything she put up for sale and …
Yesterday the Professional Speakers Association ran a special session on Internet Marketing for its members in London. There were three speakers – I was one of them – but for the entire session there was almost no reference to technology or specifics of web design, search engine optimisation and so …
It’s clear that Google knows a thing or two about marketing, don’t you agree? After all, you don’t earn $7 billion a year without knowing something. So it was interesting to read the details of a presentation made by Google Marketing Executive, Brendan McGeever. He spoke at a local business …
You can’t have missed the debate in the UK about the sailors captured by the Iranian authorities who then later sold their stories to the national media. Whichever TV or radio station you tune into lately, there is some discussion about this issue. Equally, throughout the Internet there is a …
In the past few years the concept of “speed dating” has taken off. The idea is that a dozen women are assembled in a hotel room, each sitting at a separate table. Several dozen men are then paraded in front of these women. Each man gets three minutes with each …
The BBC called me recently and asked me to appear on the breakfast show on one of their local radio stations, Radio Solent in Southampton. I was to be interviewed about the psychology behind the fascination with virtual pets – the kind of “animal” you can create and care for …
One of my clients, who has several high street retail outlets, is very happy with the millions of pounds of revenue it generates from its online store. But the conversion rate of the online store is a mere 2%. “What would you do with a bricks and mortar high street …
Running an online business can sometimes feel very lonely. There you are sat at your PC trying to market and sell your products and services without anyone to speak to other than the cat. One well known psychological fact is that performance is boosted when we are in social situations …
Yesterday say the Blogging 4 Business conference in London where Microsoft executive, Darren Strange, revealed some shocking news about the company. He announced that Microsoft has no policy on blogging for its staff. People who work for Microsoft are allowed to blog away happily. This is stunning news, considering several …
Yesterday, I was in the midst of a speech when a member of the audience shot their hand up, apparently to ask a question. I paused, smiled and invited the member of the audience to speak. “You’re not talking about the Internet at all,” he said. “What you are really …
We now have more computers per household than bicycles. Apparently, there are an average of 2.6 computers in each home. The result is we are spending more time attached to our PCs than we are to each other. And that is certain to have several impacts on our lives – …