Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Yesterday saw the opening of Internet World at London’s Earl’s Court exhibition centre. Although there were several thousand people there, it was interesting to see that many of the stands had few, if any visitors. Most of the attention was being paid to the presentations – several of which were …
It’s all over; blogging is in it’s dying moments – or so it would seem if you believe all the tosh that is being spouted in newspapers, magazines and online. In the past week or so I’ve read a whole load of drivel saying that blogging is ending, that blogs …
If you look through any of the online news sources, such as Google News, you will notice that there are few business stories that have surfaced in the last 24 – 48 hours. That is not surprising in some ways, after all we have just been through the weekend. The …
The Internet is largely North American. Around seven out of every ten people in North America use the Internet; yet in Africa it’s only three people in every 100. Even in Europe only four out of every ten people are regular Internet users. Of the world as a whole, only …
The focus of many Internet marketers is to get people to buy their products and services from their online shop. That makes a great deal of sense; your costs are cheaper, delivery can often be instant in the case of digital goods, and prices can be lower as a result. …
Social networking using such services as MySpace has grown substantially in the last couple of years. But is it all a “flash in the pan”? Or is this something that Internet marketers really should take notice of? There have been few studies of what happens within online social networks, but …
Last week I had an email from a customer who simply said they were unable to log in to a new forum I had built for a group of my clients. They couldn’t see where to register and gave up. Their email was a desperate plea for help. The same …
If you are trying to sell your products and services via your web site, you really need to know where the best place in the page is to position things. If you put the link to your sales page in the “wrong” place, for instance, you’ll miss out on sales. …
Every day around 120,000 new blogs are created. There are now an estimated 75 million blogs available. Many of these are what are called “spam blogs” – these are blogs automatically created by software which have little if any content, but are stuffed with adverts. People arrive on these blogs, …
British Airways used to be “the world’s favourite airline” – not any more. Indeed, BA has been fighting hard against a huge onslaught of competition for several years now. Investors would tell you it has been doing well; indeed the share price has outperformed (until recently) the FTSE100 index. However, …
The London Marathon has just begun and 36,000 people are attempting the 26.2 miles through the historic London streets. Professional athletes, elite club runners and people who enjoy running all run alongside people raising money for charity, TV personalities and celebrities. Importantly, they are all advised to “pace themselves”. If …
Gordon Bell is an amazing man. He is in his 70s, still works at Microsoft and can remember every single event that has happened in his life for several years. So how does he do that? He is using technology, including a large slice of Internet technology, to help him. …
Your web site loses sales. Shocking as it may seem, not everyone who visits your web site buys from you. Well, you knew that, of course. But did you know that around one third of people who don’t make a purchase from your web site would do if only you …
How do you measure the effectiveness of your web site? Many people look at their statistics to see numbers of hits, unique visitors, geographical spread and so on. Whilst these are useful indicators, they do not provide a full indicator of effectiveness. Many companies provide a range of statistical analyses …
In the past 24 hours we have seen record profits of £2.6 billion announced from supermarket giant Tesco yet Yahoo has posted an 11% fall in profits at a mere £71m. Google, on the other hand is making around £525m every three months. Tesco’s main competitor, Sainsbury’s, only managed “a …