Email marketing depends on your brand image
Email marketing has limited impact if the recipient does not know who you are. Study shows that offline branding could be vital in email success.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
Make sure emails are mobile friendly
Smartphones are now the main way of accessing email. If your emails are not mobile friendly expect lower results.
Sharing photos on Facebook can damage relationships
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.
Should you avoid colour on a sales website?
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be …
Why you need a small desk and a small office if you want to control social media
The size of your desk and the size of the room you use determines how open you will be on social networks.
Watch out, watch out, there’s a hacker about
Hacking is on the increase and your site is vulnerable. You need to keep a constant watch on your web presence otherwise your business will suffer.
Are you ready to communicate online?
Is your business ready for the new ways in which people are communicating? Voice over IP is significant in many demographics now.
Electronic word of mouth depends on being old-school
Electronic word of mouth depends on who recommends you combined with you having a great website
What can you do about Internet Trolls?
Internet trolls are abusing people and disrupting online social networks. What can be done about them?
Your customers want to make choices
Giving customers a choice of products to buy makes it more likely they will purchase something
Parents are being duped about online safety by the UK Government
David Cameron launched new online safety measures designed to reassure parents. The problem is the reassurance is false.
Internet rituals will boost performance and make you enjoy the web more
A routine for online activity will help reduce stress. But new research suggests it will also help you enjoy the Internet more.
Did email cause the recession?
Email is wasting so much time it is possible it is one of the reasons why we have not crawled out of the recession very far.