Search is for old people
Younger people are increasingly turning to social media as a means of finding things online, whereas older people prefer search engines
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Forget the keyboard – handwrite your web content
Handwriting engages parts of the brain not used when we type on a keyboard. For better web content, start with handwriting
Do NOT sit down when shopping online
A heightened sense of balance makes you more cautious when buying because it encourages you to weigh up all the options.
Make it really hard for people to get links
Links on websites could be more dangerous than you think. They could be harming your search engine ranking, rather than helping it.
Facebook marketing is worse than old-fashioned mail
Statistics on Facebook marketing show it is achieving only very low rates of customer engagement for businesses. Don’t believe the hype.
Internet leaders show they have stopped thinking
Mark Zuckerberg, the creator of Facebook, is credited as being a “really smart kid”. His success with Facebook has meant that he has received adulation from his fans and other people in the industry agree – he is marvellous. Indeed, so powerful is this Emperor of the Internet that a …
Free products are more valuable than discounts
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.
Google failure shows how dependent you are
Google suffered a major outage leading to a massive drop in web activity. Almost everything we do these days depends on Google.
Email marketing depends on your brand image
Email marketing has limited impact if the recipient does not know who you are. Study shows that offline branding could be vital in email success.
Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
Make sure emails are mobile friendly
Smartphones are now the main way of accessing email. If your emails are not mobile friendly expect lower results.
Sharing photos on Facebook can damage relationships
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.
Should you avoid colour on a sales website?
If you are selling something, you want people to make an instant decision to buy. You don’t really want them to linger, to think about things. If they do that, they can dream up all sorts of objections and therefore decide not to buy. In effect you want to be …
Why you need a small desk and a small office if you want to control social media
The size of your desk and the size of the room you use determines how open you will be on social networks.