Fat children could teach you a thing or two about social media
Social media can be a significant force for good, especially if businesses integrate it into their daily routines
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
Men and women want different things from your website
The gender of your website visitors could have implications for how successful you are online. Men and women want different things.
We must talk to our customers more
Listening to customers does more than give us information. It gives an insight into their emotions so we can better relate to them.
Remember your age before you click “buy now”
Online fraud and dubious sites can be spotted more easily by younger people. To protect yourself as you get older, take more time.
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
Leveson has wasted his time
Leveson inquiry report ignores new media and shows how the political world is focused on the wrong issues, just like many business owners
You really must love your online clients
Loving your online customers will make them want to spend more money on your website.
You need to know the age of your website vistors
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.
Mark Carney appointment points way for websites
Surprising new Governor of Bank of England Mark Carney reveals importance of website design issues
Online technology is not the solution to success
Online technology can help produce successful businesses but only if the business leaders are creative and innovative, says psychologist Graham Jones.
If you think Twitter is social, think again
Tweeting can get you in trouble. Here is how to avoid ending up in court.
Could plain text emails make a comeback?
The combination of more mobile usage of email and reduced bandwidth availability could mean that fancy graphical emails become less popular.
Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
Perfect grammar can lose you sales online
You can persuade your online customers more easily if you use the right tense for your words. Paying attention to grammar can pay off with your sales copy.