You need to know the age of your website vistors
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Mark Carney appointment points way for websites
Surprising new Governor of Bank of England Mark Carney reveals importance of website design issues
Online technology is not the solution to success
Online technology can help produce successful businesses but only if the business leaders are creative and innovative, says psychologist Graham Jones.
If you think Twitter is social, think again
Tweeting can get you in trouble. Here is how to avoid ending up in court.
Could plain text emails make a comeback?
The combination of more mobile usage of email and reduced bandwidth availability could mean that fancy graphical emails become less popular.
Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
Perfect grammar can lose you sales online
You can persuade your online customers more easily if you use the right tense for your words. Paying attention to grammar can pay off with your sales copy.
Sitting at your computer is not good for your brain
Social activity leads to specific anatomical changes in the brain. Sitting at your computer all day could be affecting your mental capabilities.
Drinking coffee could boost your use of the web
Drinking coffee can improve your positive response to websites
The Internet is “live” – is your business?
The Internet is mostly short-lived information; your business needs to be “live” in order to take part.
Multitasking is not all it is cracked up to be online – indeed it might harm you
Multitasking online could be problematic. Using several media at the same time is associated with anxiety and depression.
Will your website be as memorable as Guy Fawkes?
Guy Fawkes plot against Parliament in London was over 400 years ago and he is still remembered today. Will your website be remembered in 400 years?
Free products are not valued less than paid for ones
Paywalls introduced by newspapers lead to people devaluing the product. Free does not mean people do not value a product.
The Internet is affecting your mental abilities
New research shows that the Internet is affecting the way we remember and how we pay attention to things
Get rid of your smartphone if you want to succeed
Giving up your smartphone could actually improve your working ability and make your online life more enjoyable and productive. Your web activities could well improve if you give up your smartphone.