We must talk to our customers more
Listening to customers does more than give us information. It gives an insight into their emotions so we can better relate to them.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Remember your age before you click “buy now”
Online fraud and dubious sites can be spotted more easily by younger people. To protect yourself as you get older, take more time.
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
Leveson has wasted his time
Leveson inquiry report ignores new media and shows how the political world is focused on the wrong issues, just like many business owners
You really must love your online clients
Loving your online customers will make them want to spend more money on your website.
You need to know the age of your website vistors
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.
Mark Carney appointment points way for websites
Surprising new Governor of Bank of England Mark Carney reveals importance of website design issues
Online technology is not the solution to success
Online technology can help produce successful businesses but only if the business leaders are creative and innovative, says psychologist Graham Jones.
If you think Twitter is social, think again
Tweeting can get you in trouble. Here is how to avoid ending up in court.
Could plain text emails make a comeback?
The combination of more mobile usage of email and reduced bandwidth availability could mean that fancy graphical emails become less popular.
Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
Perfect grammar can lose you sales online
You can persuade your online customers more easily if you use the right tense for your words. Paying attention to grammar can pay off with your sales copy.
Sitting at your computer is not good for your brain
Social activity leads to specific anatomical changes in the brain. Sitting at your computer all day could be affecting your mental capabilities.
Drinking coffee could boost your use of the web
Drinking coffee can improve your positive response to websites
The Internet is “live” – is your business?
The Internet is mostly short-lived information; your business needs to be “live” in order to take part.