Online child safety study reveals interesting business twist
Online child safety concerns reveal the way we seek information on important topics.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Relax, meditate, take on yoga – you will love the Internet even better
Increasing alpha waves could help you use the Internet in better ways. Relaxation and yoga could help boost your use of the web.
One advert is not enough
Online advertising has little effect if they do not change. You need several different forms of the same advert for people to notice them.
Online pricing tactics can backfire
Your pricing tactics can backfire if you are not careful; people might not think high prices are quality
Social media will not change your customers
Some businesses launch head-first into social media activity expecting their customers to follow enthusiastically. But they do not; why?
Do you really need a sales funnel?
The sales funnel is an old concept which may no longer be suitable in the modern, low-attention-span world.
Even young people prefer face-to-face
Young people prefer old fashioned face-to-face interaction compared with online techniques. There is more life in “real world” contact yet.
How to increase impulse sales
Many online purchases happen at night, when you are not in the office, and on mobile devices. Are you geared up for that?
Is Facebook slowly killing itself?
Changes at Facebook, including paid-for, promoted posts could mean that people no longer get what they want out of the social network
Don’t sell ordinary stuff on your website – make your products exceptional
People underestimate how much they spend on exceptional items. If you make your products seem special, people are much more likely to buy.
Ryder Cup victory shows you what you need for online success
The European Ryder Cup victory shows that motivation is vital. If your online success needs boosting maybe it is your motivation that needs changing.
Stories help increase web sales
If your sales messages are wrapped up in story form, you stand a much greater chance of them being listened to and understood.
You can forget social media if you want to make money online
Social media do not lead people to buy from you. Research shows that good old-fashioned marketing is responsible for most online purchasing.
Nudge, nudge, think, think – the best way to change people
How do you change the behaviour of your customers? You need to use nudge and think techniques together.
Facebook is useless for business – isn’t it?
Facebook is no good for business, so say many people. But why are they believed? Why does such a popular myth endure?