Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Now is the time to ditch some online friends
The number of connections you have in a social network is related to the prevailing economics.
Why the UK leads the way in online shopping
The reason people in the UK do so much Internet shopping is because UK retail is beset with poor service and high prices, unlike online
Social networks lead to self-control issues – that’s good for business, but bad for individuals
Using social networks could lead you to spend too much money. Self control wanes immediately after spending time on social networks.
Fat children could teach you a thing or two about social media
Social media can be a significant force for good, especially if businesses integrate it into their daily routines
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
Men and women want different things from your website
The gender of your website visitors could have implications for how successful you are online. Men and women want different things.
We must talk to our customers more
Listening to customers does more than give us information. It gives an insight into their emotions so we can better relate to them.
Remember your age before you click “buy now”
Online fraud and dubious sites can be spotted more easily by younger people. To protect yourself as you get older, take more time.
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
Leveson has wasted his time
Leveson inquiry report ignores new media and shows how the political world is focused on the wrong issues, just like many business owners
You really must love your online clients
Loving your online customers will make them want to spend more money on your website.
You need to know the age of your website vistors
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.
Mark Carney appointment points way for websites
Surprising new Governor of Bank of England Mark Carney reveals importance of website design issues
Online technology is not the solution to success
Online technology can help produce successful businesses but only if the business leaders are creative and innovative, says psychologist Graham Jones.