You can forget social media if you want to make money online
Social media do not lead people to buy from you. Research shows that good old-fashioned marketing is responsible for most online purchasing.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Nudge, nudge, think, think – the best way to change people
How do you change the behaviour of your customers? You need to use nudge and think techniques together.
Facebook is useless for business – isn’t it?
Facebook is no good for business, so say many people. But why are they believed? Why does such a popular myth endure?
Ditch the contacts who don’t do business with you
Staying in contact with business people who refuse your proposals could be bad for your mental health. You should ditch them from your list.
Google is annoying me more and more each day
Google is trying to control me with its so-called personalisation. But all it does is annoy.
The Internet is making us all much nicer
The online world could be making us all much nicer people. Links to brain grey matter and altruism have been found.
Is social media making companies any money?
Companies using social media fail to understand whether it generates any profits for them – a basic schoolboy business error
Social profile pictures must match what other people say about you
Your social profile pictures need to match what people say about you. Otherwise your are not attractive to visitors.
Time management for social networkers
Finding time to use several social networks can be a problem for many businesses. However, there is a way of ensuring you do find the time.
How to charge the right price online
The price you charge online depends on whether the item will help people achieve short term or long term goals. Focus on that to help set your prices.
Show them the money
Reminding your website visitors they are spending money actually helps them focus on specific things which make them more likely to buy
Mobile web could be a cognitive problem
The fact that the mobile web is used in noisy surroundings means we could find it more difficult to use than the desktop Internet
Lack of Internet “off switch” means business will change permanently
If you cannot turn off the Internet, it means you cannot turn off change, nor can businesses control their staff or customers any more
People know more than Google
Most of the Internet is actually hidden from Google and does not appear in their results. People can find it though.
Men and women see your website differently
Your website is actually seen differently by men and women, with women focusing more on colour differences.