Blog posts and articles on business psychology

Facebook obviously confuses businesses

23rd February 2011

Facebook is the most blocked website in the world. According to the annual report from OpenDNS, even though pornorgraphy is the most blocked category, Facebook is the single site which is picked out to be blocked more than any other. Indeed, only 1% of users of OpenDNS block Playboy, but …

Your blog readers want to see you in the flesh

15th June 201522nd February 2011

Today our Prime Minister is in Kuwait; yesterday he was in Egypt. It rather looks like he is “on tour”. Of course, his speech today did not have to be made in Kuwait itself. What he said he could have done from the comfort of the Downing Street garden. Yet …

Colonel Gaddafi shows you the route to online success

11th June 201121st February 2011

David Cameron is appalled at what Colonel Gaddafi has been doing in Libya. But it appears that what he is actually doing is sealing his own fate – the inevitable end of his regime. New psychological research shows that when people are faced with a choice, they inevitably focus on …

Facebook and Twitter are NOT work distractions

1st May 201318th February 2011

All over Britain – indeed all over the world – you can almost hear parents shouting “Will you turn off that Justin Bieber and get on with your homework..!” For decades parents have believed that music is a distraction, that it puts children off their homework. Your parents probably shouted …

Eight out of ten cat owners are wrong

15th February 201115th February 2011

Eight out of ten owners say their cats prefer Whiskas. (Other pet foods are available.) Do you remember this famous advertising slogan? Maybe Pedigree Pet Foods would have done better if they had said “80 per cent of cat owners” instead of “eight out of ten”. The reason, according to …

Love is alive and well online – Happy Valentine’s Day

14th February 2011

Did you get any mystery cards today? Or did you know exactly who sent you those flowers or the chocolates? Perhaps you have had a romantic meal for two. On the other hand, it might just have been a normal day, rather like any other Monday. For many people Cupid’s …

Do not believe everything you read online – except this

11th February 2011

Trust me, this is true. Honest. Believe me. But, apparently, there are some things on the Internet which are – there is no easy way of saying this – untrue..! That’s right, some of the pages on the Internet contain material that is made up, fabricated, even a blatant lie. …

Your website should look just like every other website

4th February 20114th February 2011

Sally Bercow likes to stand out. The wife of the Speaker of the House of Commons often gets herself in the headlines. Now, she appears wrapped only in a towel on the front cover of the London Evening Standard talking about the sexiness of the Speaker’s world. This is not …

Email messages reveal more about you than you think

31st October 20122nd February 2011

The sports retailer, JJB Sports is reportedly in talks with rival JD Sports this morning in a bid to create a 750 store “super chain” of sports shops. JJB has been in some trouble for a while, with shop closures and the need to raise extra capital. But can you …

Size matters in the online world where bigger is better

31st January 2011

If your site has more pages, it is perceived – albeit in a rough and ready fashion – as potentially more valuable than a smaller site. It’s yet another reason as to why you need to be adding as much content to your website as you possibly can.

Take care – YOU could be the next Andy Gray

28th January 2011

The millionaire ex-football pundit, Andy Gray, faced a barrage of criticism and his inevitable sacking after making overly sexist remarks about women. His remarks have been both defended and attacked – whether you think this is “just banter” or the “thinking of a dinosaur” is not the point. What’s important …

Shock, horror – your online customers might not tell you the truth

26th January 2011

What was the last thing you downloaded? Was it a video, an ebook or a music track? The chances are you can remember what you bought online recently. But can you recall why you bought it or downloaded it? New research suggests that we think we know, but actually we …

You need to become an internet expert

31st October 201225th January 2011

If you want to succeed online you need to become an internet expert. That will change the way your brain works, it seems, and make your thinking much more intuitive. No longer will you sit there wishing – instead you will instinctively know what to do next in order to succeed online.

Falling Comet reveals businesses are poles apart

31st October 201219th January 2011

You can bet that William Hill is enjoying the media coverage it is getting today. In spite of the bad weather at the end of last year, the betting business is banking extra takings and reporting much higher than expected profits. Meanwhile, over at the electrical retailer, Comet, they are

Golden Globes reveal the real Ricky Gervais – perhaps

20th May 201117th January 2011

Comedian Ricky Gervais got mixed reviews for his hosting of the Golden Globe Awards ceremony in Hollywood last night. Apart from disappearing from the stage for an hour, he made some people laugh, but others were cross with his near-the-knuckle remarks. Some thought he was “genius”, others were clearly offended. …