Perhaps you should make your website hard to read

James Cameron (right), the director of blockbuster movies Titanic and Avatar, is well-known for being a perfectionist. So, you can imagine he would not let the choice of typefaces for his movies go without his personal attention. Both Titanic and Avatar use individual fonts – indeed, there has been much …

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Annoying pop ups might actually boost sales

How annoyed do you get with those pop-ups that appear on websites? The chances are, when used badly, you get angry. Indeed, there are dozens of ways you can block pop-up windows from appearing and much online security software blocks these annoyances by default anyway. Of course, the pesky marketers …

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Three strange reasons for doing social media

Well it had to happen, Mark Zuckerberg, the founder of Facebook is the Time Magazine “Person of the Year”. It was inevitable – an estimated 750m people now use Facebook and his struggles to bring the service to life are celebrated in an acclaimed Hollywood movie. Social networking is big …

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Avoid trying to impress people online

Oprah Winfrey might be in danger. She could be thinking she is better at promoting Australia than the people who live there. In an eight-day visit, likened to a Papal tour, Oprah has just finished filming four episodes of her talk show which will be broadcast in January. They are …

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The X-Factor could really boost your online business

After three months of TV we finally know that Matt Cardle is the winner of X-Factor. Last night a record-breaking number of people (20m) tuned in to see the ex-painter and decorator from Colchester win the £1m prize. Simon Cowell only managed to secure 3rd position with his group, One …

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Boost your website because of snow bound Britain

Britain’s roads are at a standstill with cars and lorries are still stuck in snow and ice. Hundreds of schools are closed, children are happily sledging and skating, and the shops are complaining that people are staying at home. Welcome to winter. People have been stuck in traffic jams for …

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Your website should be predictable

BBC Radio Four’s James Naughtie has been very naughty this morning. Live on air he renamed Culture Secretary Jeremy Hunt using a consonant for his surname which was rather nearer the start of the alphabet. The slip up stood out like the proverbial sore thumb because it was so abnormal, …

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Wikileaks are connected to your website sales

Have you got your credit card ready? Today is “CyberMonday” the annual online peak of shopping – supposedly. It is reckoned to be a response to the gloom of “Black Friday” – which follows “Thanksgiving” in the USA and when people are, seemingly, somewhat depressed. They return to work today, …

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Online retailers are fumbling in the dark

Bootiful Berrnard Matthews died yesterday having turned a simple £2.50 start-up “fund” into a multi-million pound empire. He was an astute businessman, turning down advice from so-called marketing experts who wanted his strapline to be about “tough birds”, inventing the “bootiful” line himself. It suggests that the Norfolk entrepreneur knew …

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Facebook could kill your online business

The Education Secretary, Michael Gove, appears to want to make all teachers clones. Rigorous personality analysis and aptitude testing is planned for all prospective teachers. It smacks of trying to make all teachers alike. Interestingly, Michael Gove is an acknowledged deep thinker. Having only been an MP for five years, …

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You must be visible online

Mark Zuckerberg, the creator of Facebook, may be young but he certainly knows a thing or two about getting his business noticed. There can hardly be a day that goes by where you do not hear someone talking about Facebook, or you see a Facebook “like” button on a  web …

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Harry Potter casts a spell for website success

The latest Harry Potter movie has opened to critical acclaim and to box office records. Millions of people will be watching “Harry Potter and the Deathly Hallows: Part 1” over the coming week – indeed in the UK it has already taken over £12m in its first two days and …

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Let the people Tweet

Troops in the USA are being warned that using the likes of Twitter and Facebook could be damaging. Apparently, it could reveal to the enemy the whereabouts of individuals in action. Strangely, it is only a couple of years since the US Military demanded that the troops be allowed to …

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Beating the cognitive load of email

Mark Zuckerberg, the founder of Facebook (pictured), announced a new messaging system which many are calling a “Gmail Killer“. But in his press conference yesterday, Mr Zuckerberg was actually pointing out his system was not email, nor a replacement for it. Instead, he described his “aha” moment when talking to …

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