Floods in Brisbane

Australian floods are a warning to online businesses

The people of Brisbane and other flooded areas of Queensland, Australia, could never have expected the disaster that has beset them. Even though there is a history of metres-deep flooding in the area, the last time it happened was 37 years ago. That means it is outside the daily consciousness …

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Keywords matter more to people like you than Google

Chinese politicians outshone their British counterparts yesterday by focusing on the “aah” factor. While British trade ministers were busy talking about new business relationships between the UK and China and all the prosperity it will bring, the Chinese Vice Premier appealed to emotions rather than economic logic and promised Scotland …

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Go global to avoid online arguments

Kate Middleton, the future wife of Prince William, grew up just a couple of miles from my home in West Berkshire. Indeed, we’ve even bought stuff from her Mum’s business, Party Pieces. But now, Kate has gone from being a local girl you might see in the village pub or …

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VAT rise shows what you should do to your website

Labour leader Ed Miliband reckons that today’s VAT increase will hit small businesses hard. True – if you don’t understand much about business. The increase of 2.5% to a new VAT rate of 20% will not actually cost most businesses anything. If you are VAT registered you can claim it …

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Google is not good enough

When Father Christmas wants to know what a child wants as a present, who does he ask? That’s right – he asks the child. He goes straight to the source of the information. Santa doesn’t fish around by asking other kids, nor does he search on Google. Instead, as that …

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Vince Cable exposes technology problems for your website

The Secretary of State for Business, Vince Cable has got into hot water because he told the truth. In a much publicised and secretly recorded conversation, the Liberal Democrat minister told people what be believed in. But it is his honesty that has got him into trouble. According to his …

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Perhaps you should make your website hard to read

James Cameron (right), the director of blockbuster movies Titanic and Avatar, is well-known for being a perfectionist. So, you can imagine he would not let the choice of typefaces for his movies go without his personal attention. Both Titanic and Avatar use individual fonts – indeed, there has been much …

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Annoying pop ups might actually boost sales

How annoyed do you get with those pop-ups that appear on websites? The chances are, when used badly, you get angry. Indeed, there are dozens of ways you can block pop-up windows from appearing and much online security software blocks these annoyances by default anyway. Of course, the pesky marketers …

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Three strange reasons for doing social media

Well it had to happen, Mark Zuckerberg, the founder of Facebook is the Time Magazine “Person of the Year”. It was inevitable – an estimated 750m people now use Facebook and his struggles to bring the service to life are celebrated in an acclaimed Hollywood movie. Social networking is big …

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Avoid trying to impress people online

Oprah Winfrey might be in danger. She could be thinking she is better at promoting Australia than the people who live there. In an eight-day visit, likened to a Papal tour, Oprah has just finished filming four episodes of her talk show which will be broadcast in January. They are …

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The X-Factor could really boost your online business

After three months of TV we finally know that Matt Cardle is the winner of X-Factor. Last night a record-breaking number of people (20m) tuned in to see the ex-painter and decorator from Colchester win the £1m prize. Simon Cowell only managed to secure 3rd position with his group, One …

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Boost your website because of snow bound Britain

Britain’s roads are at a standstill with cars and lorries are still stuck in snow and ice. Hundreds of schools are closed, children are happily sledging and skating, and the shops are complaining that people are staying at home. Welcome to winter. People have been stuck in traffic jams for …

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Your website should be predictable

BBC Radio Four’s James Naughtie has been very naughty this morning. Live on air he renamed Culture Secretary Jeremy Hunt using a consonant for his surname which was rather nearer the start of the alphabet. The slip up stood out like the proverbial sore thumb because it was so abnormal, …

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Wikileaks are connected to your website sales

Have you got your credit card ready? Today is “CyberMonday” the annual online peak of shopping – supposedly. It is reckoned to be a response to the gloom of “Black Friday” – which follows “Thanksgiving” in the USA and when people are, seemingly, somewhat depressed. They return to work today, …

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