Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Google doesn’t take into account the order of the words that you type into the search box – unless you tell it to by using quotation marks. Now, psychologists from Boston, USA, have found that humans don’t either. It turns out that in familiar word pairs, such as “Internet marketing” …
Andy Burnham, the Secretary of State for Culture, Media and Sport has shown, yet again, that Government fails to understand the Internet. In an interview with the Daily Telegraph he proposed that web sites should only be published once they have cinema style ratings so that parents would know what …
Have a Happy Christmas. Thank you for reading my articles this year and I hope you have found them useful. Like many people I’m now taking a few days off and so I’m resting my fingers from the keyboard for a day or two (unless something suddenly provokes the writer …
This time tomorrow you will have opened your Christmas presents, stuffed the turkey and could be onto your second glass of champagne. But will you have peeked at your email account at all? Go on, admit it, you probably will do. Two years ago a survey suggested that a mere …
Every year, 19 million Christmas puddings are made at the Matthew Walker factory in Derby. That’s an amazing 7,500 tons of plum pudding that serves everyone from the Queen, to soldiers, to school children. Not only that, but this single factory provides puds for every major High Street retailer and …
Chris Anderson’s “Long Tail Theory” has been debunked by two economists who have conduced an exhaustive statistical analysis, according to The Times. If you’re not familiar with this theory, it suggests that thanks to the Internet we will now be able to benefit from millions of tiny business “niches”, rather …
Shoppers are becoming less satisfied with Internet shops. The research company Foresee has shown that consumers are now less satisfied with Internet retailers than they were a year ago. One in four people are dissatisfied, according to the on-going study. For a site with millions of visitors that could spell …
Researchers at Microsoft have discovered that small business owners have a number of fears when it comes to promoting their business online. Nine out of every ten firms with an online presence have never tried to use any form of paid search marketing. Amazing! Google, for instance, is raking in …
Psychiatrists are in an interesting position; their role is being threatened by the growth in clinical psychologists, therapists and a host of other health professionals who can treat certain psychological disorders. Earlier this week research was published which shows that cognitive behavioural therapy can have a lasting therapeutic impact. The …
Internet retailers are claiming victory in the battle for business in the run-up to Christmas. However, all is not as it seems. Anyone who has an online shop needs to take extra special care of their customers. One false move and your rise in income this year could be a …
Women are more interested in the Internet than they are in sex. In a study of more than 2,000 people in the USA researchers found that almost half of American women would rather give up sex than have to live without the Internet for two weeks. Men, however, tended to …
Pay per click advertising fails to really connect with people who use the Internet. That’s the conclusion from a new study by ClickConsult. The research reveals that if you combine search engine optimisation (SEO) with Pay Per Click, you get a 50% increase in conversions. What this really tells us …
A major survey of over 27,000 people has discovered that blogs are the least credible source of information online. Coupled with similar research on the trustworthiness of blogs, this most recent study suggests the end is nigh for blogging. According to the study, we believe “word of mouth” over and …
Tyrone is a hapless chap in the British soap opera, Coronation Street. In the latest storyline he is in trouble because he is not telling his wife-to-be the entire truth. She is putting two and two together and coming up with the wrong answer. If only he told her that …
Your fate is in your hands; up until now businesses have been able to use newspapers, social networks – other publishers – to help them get their messages across. Marketing experts have often emphasised media coverage and social networks (word of mouth) as a way of promoting your business. However, …