Social Media Expert Reid Hoffman

Social media requires the human touch

Reid Hoffman, the founder of LinkedIn is set to make a tidy sum when his social media site goes public later today. Estimates vary, of course, but when shares start selling today, Hoffman will become a multi-millionaire. Nice. I was speaking at a conference in London a year or so …

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Mashable provides constant content

How to succeed online the Mashable way

The twenty-five-year-old Scot, Pete Cashmore, is an Internet superstar; six years ago, aged just 19, he started a humble blog, Mashable, which is now one of the world’s most influential and most widely read websites. This weekend he entertained an exclusive audience of 300 people at Disneyland in Florida at …

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Online activity could help your brain

Social networks could boost your brain

As I write this the TV and online news sites are full of the death of Osama Bin Laden. With it are flash-backs to 11th September 2001 – some of which remind us of things we had forgotten. Whilst we can remember specific events like the collapse of the twin …

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The Ocean Countess Cruise Ship

Social networks will boost empathy with your customers

I feel really sorry for Janet Richardson, the 73-year-old grandmother who was accidentally dropped into the ice-cold sea by paramedics as they tried to take her from her holiday cruise ship, the Ocean Countess, to hospital in Norway. I don’t know her and I’ve never been dropped into the sea …

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James Naughtiein the Daily Telegraph

Stop being business-like to boost credibility

The BBC presenter James Naughtie and his producer got into a bit of hot water again recently over a simple Tweet. A few weeks ago it was swearing online, now it is staying at a Japanese “love hotel”. Indeed, the Tweet caused such a fuss within the BBC that the …

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Did Prince Charles or the Pope invent Twitter?

His Royal Highness Prince Charles was responsible for a considerable change in the conversation in Washington, DC, when he and his wife – Princess Diana at that time – were due to visit the political centre of the USA. Some eight weeks before the couple’s planned visit in 1985 the …

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Facebook

Facebook is good for you – perhaps

How are you today? Bright and breezy and happy with your lot? Well, if you are smiling, positive and generally feeling good about yourself the chances are you have just had a quick peek at your Facebook Wall. According to research from Cornell University people who look at their Facebook …

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Facebook is blocked by many businesses

Facebook obviously confuses businesses

Facebook is the most blocked website in the world. According to the annual report from OpenDNS, even though pornorgraphy is the most blocked category, Facebook is the single site which is picked out to be blocked more than any other. Indeed, only 1% of users of OpenDNS block Playboy, but …

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Facebook and Twitter are NOT work distractions

All over Britain – indeed all over the world – you can almost hear parents shouting “Will you turn off that Justin Bieber and get on with your homework..!” For decades parents have believed that music is a distraction, that it puts children off their homework. Your parents probably shouted …

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Being angry online could cost companies a lot

Take care – YOU could be the next Andy Gray

The millionaire ex-football pundit, Andy Gray, faced a barrage of criticism and his inevitable sacking after making overly sexist remarks about women. His remarks have been both defended and attacked – whether you think this is “just banter” or the “thinking of a dinosaur” is not the point. What’s important …

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